Vintage 70s Coty Sweet Earth Fragrances, The Flowers of 1776

Sweet Earth by Coty – Seventeen August 1975 – FINNFEMME

Perhaps as a nod to the upcoming United States Bicentennial in 1976, Sweet Earth presented a lovely version of ‘The Flowers of 1776’. These Coty fragrances – in their signature triple fragrance cream perfume compacts – represented the fragrances of the fields and gardens of America in 1776.

The Colonial Wildflowers collection included Wild Rose, Columbine and Lilac. The Colonial Garden Flowers collection included Peony, Verbena, and Lavender. Beautiful scents all around! ♥


Levi’s Junior Collection For Gals, 1975

Levi’s Junior Collection – Seventeen August 1975 – FINNFEMME

Levi’s debuted a collection for girls/women in the 1970s. This Junior line included pants, jeans, jackets, jumpers, skirts and shirts that were cut and styled to fit just you (and not him). The trademark included a lady, and this was to denote that “She’s on the Levi’s only a girl can love”.

Up until that point, Levi’s were only made for boys/men, and had to be altered to fit the female form. I can remember sewing in the waistband to make them fit, because I loved wearing Levi’s so much. Vintage 501s forever! I only wish I had saved my old jeans. 🙂


Fruit of the Loom Denim Shoulder Bag, 1975

Fruit of the Loom Denim Shoulder Bag – Seventeen August 1975 – FINNFEMME

I’ve always thought that Fruit of the Loom was dedicated to making T-shirts and underwear, but apparently they had a brief foray into denim and jeans in the 1970s. This denim shoulder bag is really cute, with its front and back pockets and jeans styling. I’m sure it would be a major collectible today, should you happen to run across it!


Creepy “Gee, Your Hair Smells Terrific!” Fragrance Shampoo & Conditioner, 1975

“Gee, Your Hair Smells Terrific!” fragrance shampoo ad – Seventeen August 1975 – FINNFEMME

Yikes, some product’s advertising is cringeworthy, especially in today’s times. This “Gee, Your Hair Smells Terrific!” ad is rather distasteful, bordering on harassment, with a young man sniffing and commenting on a fellow student’s hair. The whole point of the shampoo and conditioner was the fragrance: “like meadows of wildflowers in spring”. I thought the shampoo was a bit weird then, and even weirder now. I do remember buying a bottle once out of curiosity, and while my hair did smell pretty good, I never bought another bottle. Turns out that my regular Breck or Prell shampoo worked just fine… and I didn’t have any creeps sniffing my hair in class.


Bonne Bell Dr Pepper Lip Smackers, 1975

Bonne Bell Lip Smackers – Seventeen August 1975 – FINNFEMME
Bonne Bell Dr Pepper Lip Smackers – Seventeen August 1975 – FINNFEMME

I can still smell this! I remember carrying around Dr Pepper Lip Smacker when I was in college, and applying it between classes. The tube was HUGE (4 times bigger than any other lip gloss), and it smelled -and tasted- fantastic. It was very gloppy and moisturizing, and left a sheer sheen of color. Perfect for the boho teenager that I was in the 70s. 🙂


Coty Your Face Makeup, 1973

Coty ‘Your Face’ Makeup, 1973 – Mademoiselle October 1973 – FINNFEMME

The adorable model Bonnie Lysohir is in this ad for Your Face makeup by Coty. This collection came in cute little tubes and containers. The best one was the Your Face foundation tube that had its own concealer in the cap. It was genius, and I remember using it to cover my interminable pimples. Ah, good times being a teenager! 😀