Makeup trends were starting to be towards a more natural look in the 1970s. This Cover Girl ad was for SuperSheer foundation, which was formulated to ‘look and feel like no make-up at all’. The model looks so fresh and pretty. More of an earthy, boho vibe than the dramatic heavy makeup of the previous decade.
This is a pretty interesting ad, showing Bonne Bell’s production facilities in Lakewood, Ohio. The plant was called “Georgetown Row” for its charming authentic Georgetown exterior. Behind the exterior were the production and office facilities. Of course, Bonne Bell was most famous for Ten-O-Six lotion (I can still smell it), and Lip Smackers (I can still smell those too). Any teenage girl in the 60s and 70s will know what I am talking about! 🙂
The most striking thing to me about this Revlon ad is the model in a slammin’ blue fully-sequined jumpsuit. But, I digress. The whole point is to showcase the wet – gleamy – shiny – sexy – ‘juiced with color’ – smooth – ‘spilling with shine’ – glide-y – moist – yummy – young – never gooey Moon Drops Moisture-Creme Lipstick and Luminesque Lipfrosts. They do go a little overboard on the adjectives, but the lipstick does look nice.
The gorgeous actress Katharine Ross was an It girl in the late 60s, early 70s with the success of her movies, The Graduate, and Butch Cassidy and the Sundance Kid. She also did some modeling, most notably with Helena Rubinstein makeup. This ad is for Fresh Cover makeup, with which your skin was supposed to be able to breathe while being long-lasting.
This is a really cool ad for Offspring designed by Trisha Sayad. I’m not really familiar with Trisha, but upon a bit of research it looks like she designed a lot of bold graphic sweaters and knitwear in the 1970s. This ad features model Sunny Redmond – who I can recognize even with clown makeup on – in a whimsical pose in a whimsical sweater. This is what I miss about 70s fashion: fun, whimsy, lightheartedness, creativity and a strong boho vibe.
“My new colours for Autumn are very dull”, says Mary Quant. “But you’ve never seem such great dull colours before”. It’s funny, I almost bypassed this ad because it WAS rather dull! Mary Quant was probably ahead of her time when it came to earthy shades of makeup (and clothing). The 70s were very flashy and colorful, and this just didn’t match the vibe of the time. I do love the smoky eye here. Wow. It is spectacular, and this makeup trend didn’t really catch on until the early 2000s.
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!