This ad from the December 1968 issue of Seventeen magazine takes me right back to that era! QualiCraft shoe store was “The” place to buy shoes for us groovy 60s and 70s teens. They always had the latest styles and were moderately priced. Of course they were pretty much always located in a mall (I know mine was – Northgate Mall in Seattle).
This was back when they had actual shoe salespeople measuring your feet. and going to some mysterious back room to find your specific size. There was always much hope and anticipation that they would find your size in the desired style. Much deflation when they didn’t, and brought out an “alternate” style. NOPE. I was usually very specific about what I wanted – still am – and didn’t take warmly to their “suggestions”. 🙂
I love these festive Christmas shoe styles!! Good memories of 1960s Christmases, when they were still quite magical.
Weldon’s Ladies’ Journal was a British women’s magazine that catered to the fashionable housewife, with its patterns for pretty frocks. This is the front and back covers of the magazine, with beautiful artwork. I am assuming that most home seamstresses were very skilled, as the “patterns” just show the layout of the pieces on the fabric, with sewing instructions. I didn’t see an actual pattern. Anyway, the dresses are so smart and chic in that gorgeous Art Deco way. The everyday housewife must have looked very elegant in these lovely frocks!
Tampax tampon ads have always had the potential personal disaster element to them. You never know what would happen if the event happened on the “wrong” day – horrors! The ads always showed women doing fun things – skiing, swimming, horseback riding – without a care in the world. I personally really like this ad because it shows off Boho 70s “party” wear. I wore this look back in 1973, and to a large extent still have the same style today. Old habits die hard!
This is a rather subdued ad for Mary Quant’s supposed “contribution to a more colourful world”. I almost overlooked it when doing a perusal of my vintage magazines. I am confused because the company is Clark Jr, which I could find no information on – possibly associated with designer Ossie Clark? It doesn’t show Mary Quant’s packaging very well either; perhaps because it is bland and unexciting. The layout of the ad is strange, but apparently there were six new kits with three new colours. The new Jeepers Peepers colours: Red, White and Blue, Go Green, Tiddlypinks, Sugared Almonds, Boy Blue and Peanuts. Designed so you can use them together to tremendous effect, or solo and cool.
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!