Back in the 1970s, there was a real ‘natural’ beauty kick going on. Not products that were natural, but actual food items to be used as beauty products. Sunkist really pushed their lemons to be used for your hair. This 1972 ad touts that the Sunkist Fresh Lemon does marvelous things for freshly shampooed hair. Like help get rid of nasty soap film and excess oiliness. And leave your hair bright and shiny and smelling fresh.
All you need to do is just cut the lemon in half and squeeze. Or attach the handy dandy lemon juicer (which you could send for, using the coupon and 50 cents). You stick the juicer in the lemon, squeeze and pour the juice directly on your hair.
I thought I’d exhausted all the Yardley Pot o’ Gloss ads, but I believe that I found one that I haven’t posted before! From the August 1972 issue of Glamour magazine, this ad features the beautiful model Karen Hensley “transforming” her face by using Pot o’ Gloss. It mentions that Karen was a sophomore at Fordham University at the time, but doesn’t mention that she was also a Ford model (thanks, Google search). So it would have been a stretch for us mere teenage schlubs to expect to have have the same results.
Of course I, and millions of other young women, were devoted fans of Pot o’ Gloss. It just felt good on, had staying power and came in deliciously lovely shades. Smelled awesome too! Maybe deep down we felt that our faces were also brightened up by using it. We couldn’t expect to look like Karen Hensley, but maybe we were a more confident version of ourselves.
This is probably my favorite ad that Catherine Deneuve did for Chanel in the 1970s. Of course she is enchantingly beautiful in all of them, but this one has a bit of the boyish insouciance that Coco Chanel expressed in the 1920s and 30s. With a dark blue velvet blazer, satin bow tie and white camellia boutonniere, Catherine embodies the spirit of a young Gabrielle.
Vanity Fair had some exquisite products, including its line of silky nylon leopard print lovelies from their famed lingerie collection. This elegantly styled ad, from the September 1976 issue of Cosmopolitan magazine, showcases one of their “New Breed of Pajama”.
Perfectly matched make-believe leopard skins leashed with satiny cords at the back. Here, in its latest version, a bareback little step-in of Vanity Fair’s Ravissant of anti-cling Antron III nylon. From Sleepwear, but it purrs contentedly under furs too. 30 to 36. About $30 (in 1976).
One of the fashion trends for the mid-1970s was for tall, heavy boots – the chunkier the better! There was sort of a unisex style craze, where men and women dressed pretty much the same. In this ad – from Cosmopolitan magazine, September 1976 – Dingo boots capitalizes on this trend by offering long, tall super-stitched leather boots for both men and women.
Dingo, along with Frye Boots, were the leading makers of these sturdy, well-constructed boots. They simply wore like iron! I did wear these type of boots in the 70s, but I liked a slimmer, less chunky style.
I still run across these vintage boots at thrift stores, and most of them are in pretty great condition. They were made in the USA, and built to last.
I loved coming across this fabulous ad in the September 1976 issue of Cosmopolitan magazine. It features the divine model Margaux Hemingway for Babe fragrance. Margaux, who was the granddaughter of Ernest Hemingway, signed a million-dollar contract for Faberge as the spokesmodel for Babe perfume in the 1970s. This was the first million-dollar contract ever awarded to a fashion model. I actually wore Babe perfume in the 70s, and liked it a lot!
Margaux was one of my favorite models of the 70s. Her infectious smile and joie de vivre just jumped out from the pages. Her personal life was troubled with addictions and mental illness, but I prefer to remember her as a dynamic force in the fashion world.
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!