The 1928 Jewelry Co. was founded by Melvyn Bernie in 1968, and is now one of the largest and last-standing jewelry manufacturers in the U.S. They specialize in making antique reproductions, handmade in the European tradition.
I really love this black and white ad from 1974. It evokes a Victorian/Edwardian vibe, along with 1970s Boho style. I remember buying several 1928 pieces in the 70s and 80s, and loved wearing them. It’s nice to know this beautiful jewelry is still being made today!
I must admit that even though I used Breck shampoo religiously in the 60s and 70s, I never really understood what creme rinse was. They heavily advertised its virtues; eliminating snarls, giving spectacular shine and blissful body. And this 1974 ad is really pretty, with a golden-haired model catching the eyes of two men. Her hair does look amazingly lustrous!
I guess I was too busy washing my long, thick, oily hair every day, to worry about creme rinse. I remember trying it a couple of times (probably borrowing my mom’s), and ending up with a filmy coating on my hair. Definitely not what I wanted with my oily hair, so I stayed away from it. I don’t know if creme rinse is still around; it probably has been replaced by the plethora of conditioning products out there now. I don’t use those either!
Frye Boots really became super popular in 1974, like this ad depicts. The chunky Campus Boot was especially ubiquitous and trendy. Everyone was clomping around in them; and Frye promoted its unisex styling in the newly-coined title “Ms.”, and Mr.
Frye Boots remain popular today, as all good American classics do!
This vintage 1974 ad for CornSilk Cosmetics makeup seems very current to me. CornSilk foundation and powder was meant to give your skin a silky, natural glow while absorbing oil. It appealed to the more hippie/boho/folksy 70s gals, of which I was one. I had VERY oily, acne-prone skin then, and was always looking for a product that would try to stem the flood of oil!
I love this painting of a pretty, long-haired girl playing the mandolin. With her embroidered jeans, thrift store-procured antique belt buckle, cropped top and flower choker, she could fit right in today. I was a big purveyor of this style then, and to a certain extent, still am today.
CornSilk has been discontinued, as have a lot of 60s and 70s cosmetics, but I think we will see a trend back to more ‘natural’ cosmetics and looks. As with vintage fashion, what goes around comes around!
This is a great ad from the October 1974 issue of Mademoiselle magazine, of all places! Starring Herbie, a boy’s boy who climbs trees, skateboards, jumps puddles, and plays baseball, basketball, street hockey and football. All while wearing a sweater that his mother knit for him using Coats & Clark’s Red Heart Wintuk yarn.
The yarn is so springy and resilient that it holds up to daily washing and drying, and comes out beautifully every time. I love the fact that Herbie looks so stylin’ while wearing one of mom’s creations. Go Herbie!
Since most of us are hunkered down during this Covid-19 pandemic, I am trying to keep things positive as much as possible on my vintage blog!
This is a really sweet vintage 1965 crochet pattern for a Granny Square shell sweater. Granny Square styling has made a great comeback in the designer fashion scene the last couple of years. This would be a great project to work on while you’re at home, and you could wear it when we all finally emerge from our cocoons in the spring. Instructions are below:
Stay healthy, and happy crocheting!
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!