Posts Tagged: 40s

Washing Clothes the Wartime Way with DUZ!

Laundry is eternal, even during wartime. This is a great vintage 1945 ad for DUZ laundry soap, on how wash all your clothes during those trying days. DUZ cleaned grimy overalls, dirty towels and pretty undies with equal ease. Women everywhere called DUZ a washday wonder! I like the suggestion to use just a little… Read more »

Coty Does the 40s Pin-Up Red Lipsticks in the 70s

In the early 1970s, there was a definite ’70s does ’40s makeup and fashion trend. This 1972 Coty Originals ad is a great example. Coty was celebrating the 29th anniversary of the Coty American Fashion Critics Awards, and saluted the jitterbug, the upsweep, the funnies, short shorts and the oomphiest reds since ’43. With a… Read more »

Vintage 1940 Elegant Modess Sanitary Napkins Ad

This charming Modess sanitary napkin ad is from the October 1940 issue of Woman’s Home Companion magazine. It was likely at the start of their long-running advertising campaign of using elegantly dressed models and subsequent “Modess…because” tag line. This ad uses “Soft as a fleecy cloud” caption, with emphasis put on the comfort and security… Read more »

Vintage 1940 Max Factor’s Hollywood Red Lipstick

Max Factor cosmetics was founded in Los Angeles, California in 1909 by Maksymilian Faktorwicz, a beautician from Poland. Max Factor specialized in movie makeup, and demonstrated the importance of custom, technical makeup application according to individual nuances and facial structure. He was originally satisfied to remain a specialized supplier to the film industry, but his… Read more »

Yardley’s English Lavender: 1940s and Now

Yardley’s signature scent, English Lavender, has been around since 1873 when it was launched in England. It was popular during the Victorian era in England, and was imported to the USA in the 1880s where it also grew in popularity. This fabulous ad, from the October 1940 issue of Woman’s Home Companion magazine, shows a… Read more »