Posts Tagged: 1972

Chanel No. 5 Perfume For 1970s Hippies

Chanel was apparently going with the hippie boho flow in the ’70s. This 1972 ad for Chanel No. 5 perfume shows the iconic glass Chanel perfume bottle superimposed over an embracing couple. The pair is dressed in a gauzy white cotton tunic and dress, and appear to be standing out in a field. This was… Read more »

Americana Levi’s for Gals – 1972

“Have you ever had a bad time in Levi’s?”, begs the question. Well, no, as a matter of fact! Levi’s were a mainstay in my wardrobe in the ’60s and ’70s. I remember having to buy men’s Levi jeans and have my mom sew darts in the waistline to make them fit better. In 1968,… Read more »

1972 Betsy Johnson of Alley Cat Wool Fashions

I love this American Wool Council/Alley Cat ad from the August 1972 issue of Seventeen magazine. Betsey Johnson teamed up with the Wool people, as she had done with the Cotton people previously. I like the fact that she placed such great emphasis on American textiles and manufacturing. These were quality fashions, meant to last…. Read more »

Betsey Johnson of Alley Cat Butterick Patterns 1972

Betsey Johnson of Alley Cat designs were hot, hot, HOT in the early 1970s. The problem, for most of us teenage girls, was that her fashions were on the expensive side. Oh, how I drooled over her fab wool print sweater dresses. Since most of us sewed (Home Economics classes were mandatory), we all cheered… Read more »

There Was Actually Yardley Pot o’ Gloss Nail Polish?

Once again, I went through my personal stash of vintage magazines from the late ’60s/early ’70s looking for any Yardley of London ads that I may have overlooked. Voila! I found one featuring a rather fresh and romantic-looking couple. From the the October 1972 issue of Ingenue magazine, this ad is for Yardley’s Pot o’… Read more »