Posts Tagged: Vintage

Rit DIY Tie-Dye Tights, 1970

Tie-Dyeing has been popular with the trendy DIY crowd since the late 1960s. This groovy ad from the September 1970 issue of Co-ed magazine shows how you can take plain white tights and tie-dye ’em with Rit Dye. Who loves the reptile revolution? Who digs the tie-dye explosion? You! ~Marilyn

Lee Authentic Bib Overalls for Girls, 1971

I love this straightforward 1971 ‘Teen magazine ad for Lee Authentic bib overalls for “girls”. They were authentic – made exactly as the famous LEE work overalls in every detail – now in fashion fabrics, colors and patterns – a figure flattering fit with flared bottoms. This was a new thing; making jeans and overalls… Read more »

Heaven Sent Perfume, Vintage 1973

This is a really pretty vintage 1973 ad for Heaven Sent fragrance by Helena Rubenstein. Heaven Sent was one of those seemingly ubiquitous scents in the 1970s. I remember it being a very flowery, feminine perfume and instantly recognizable to the nose. I love the pink cloche hat and floral shirt on the lovely Boho… Read more »

Vivara Perfume Designed by Emilio Pucci, 1973

Wait, WHAT? Emilio Pucci has a perfume line and this is the first I’ve heard of it? This 1973 black and white ad for Vivara perfume is rather un-Pucci-esque. The model is wearing sort of a sheer scarf in a geometric Pucci design, but it is sadly lacking the vivid Pucci colors. The original Vivara… Read more »