Posts Tagged: perfume

Turn Me Loose, Imprevu!

I really love this 1976 ad image for Coty’s Imprevu perfume. “Turn me loose, Imprevu”. The diaphanous flow of the white gown is just exquisite. I love the look of bliss on the model’s face. Imprevu translates to ‘unforeseen’ or ‘an unexpected incident’ in English. Serendipity, if you will! ~Marilyn

Jennifer O’Neill for Lanvin My Sin Perfume, 1972

Lanvin’s My Sin perfume was created in 1924 by “Madame Zed”, who worked on many more Lanvin fragrances. It remains a classic today, as it did in 1972 when this ad was published. My Sin was discontinued in 1988, but you can score vintage bottles online. Jennifer O’Neill was the “It” girl in 1972, having… Read more »

Margaux Hemingway and Babe Perfume, 1976

I loved coming across this fabulous ad in the September 1976 issue of Cosmopolitan magazine. It features the divine model Margaux Hemingway for Babe fragrance. Margaux, who was the granddaughter of Ernest Hemingway, signed a million-dollar contract for Faberge as the spokesmodel for Babe perfume in the 1970s. This was the first million-dollar contract ever… Read more »

Yardley’s English Lavender: 1940s and Now

Yardley’s signature scent, English Lavender, has been around since 1873 when it was launched in England. It was popular during the Victorian era in England, and was imported to the USA in the 1880s where it also grew in popularity. This fabulous ad, from the October 1940 issue of Woman’s Home Companion magazine, shows a… Read more »

Princess Mara Ruspoli for Chanel No. 19 Perfume, 1975

This is a hauntingly beautiful ad from 1975 for Chanel No. 19 perfume. Princess Mara Ruspoli – all cheekbones and haughty gaze – is dressed in an silk shirt and heavy gold chain medallion. Quoting, “There is only one thing in the world worse than being vulnerable. And that is not being vulnerable.”  Deep. Chanel… Read more »