I really love this 1976 ad image for Coty’s Imprevu perfume. “Turn me loose, Imprevu”. The diaphanous flow of the white gown is just exquisite. I love the look of bliss on the model’s face. Imprevu translates to ‘unforeseen’ or ‘an unexpected incident’ in English. Serendipity, if you will! ~Marilyn
Posts Categorized: Beauty
Coty’s Little Originals Pot Shop Makeup, 1972
Here we have another 1970s makeup line that was trying to capture the essence of Yardley of London’s wildly popular Pot o’ Gloss. Coty had their Little Originals makeup line that was based on the idea that color should look like it came from you, not them. “A boy likes a girl who doesn’t look… Read more »
Jennifer O’Neill for Lanvin My Sin Perfume, 1972
Lanvin’s My Sin perfume was created in 1924 by “Madame Zed”, who worked on many more Lanvin fragrances. It remains a classic today, as it did in 1972 when this ad was published. My Sin was discontinued in 1988, but you can score vintage bottles online. Jennifer O’Neill was the “It” girl in 1972, having… Read more »
Cheryl Tiegs + Cover Girl Super Sheer Lip Gloss, 1972
Yardley’s Pot o’ Gloss was the heavy hitter in the lip gloss market in the 1970s. Of course, Cover Girl had to come out with a lip gloss of their own to compete. This 1972 Glamour magazine ad features model Cheryl Tiegs for Cover Girl Super Sheer Super Gloss lip gloss, “the new sheershine look… Read more »
Sunkist Original Fresh Lemon Hair Rinse, 1972
Back in the 1970s, there was a real ‘natural’ beauty kick going on. Not products that were natural, but actual food items to be used as beauty products. Sunkist really pushed their lemons to be used for your hair. This 1972 ad touts that the Sunkist Fresh Lemon does marvelous things for freshly shampooed hair…. Read more »
Catherine Deneuve for Chanel No.5 Perfume, 1975
This is probably my favorite ad that Catherine Deneuve did for Chanel in the 1970s. Of course she is enchantingly beautiful in all of them, but this one has a bit of the boyish insouciance that Coco Chanel expressed in the 1920s and 30s. With a dark blue velvet blazer, satin bow tie and white… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!
