Posts Categorized: Beauty

‘Natural’ Right Guard Spray Deodorant of the 70s

One of the biggest buzzwords in 1970s health and beauty advertising was ‘natural’. Practically every ad had it; appealing to the more folksy Bohemian vibe that was the zeitgeist of the day. This ad, from a 1972 issue of Seventeen magazine, was for Gillette’s Right Guard Natural Scent Antiperspirant. It features a long-haired, hippie-ish, ‘natural’… Read more »

Walmart Summer Beauty Box is a Hit!

I received my Walmart Summer Beauty Box in the mail today, which is always fun. After my slight disappointment with the Spring Beauty Box (no makeup – boo), I was pleasantly surprised that, yes, I did indeed get makeup in this one – lipstick and mascara – woo hoo! It’s really a pretty groovy box… Read more »

I Flunked Going Gray 101

I am here to admit defeat. Again. I tried not coloring my hair for six months, but I just couldn’t take it anymore! I had the best of intentions and gave it the old college try – some things you learn just by doing them – and found that the ‘natural’ look is not for… Read more »