Posts Categorized: Beauty

Yardley of London’s Soft Baby Look of 1972

This is a really pretty Yardley of London ad from 1972 for Sigh Shadows. The model is fresh and lovely, as Yardley models tended to be in the late 60s/early 70s. There was a pastel-ly, soft, sweet, baby look that was big in 1972. Not only in clothes, but in cosmetics. Yardley capitalized on this… Read more »

Romantic Chanel No. 22 Perfume of 1968

The groovy hippie vibe was thriving in 1968, but there was also a romantic vibe that held its own in the zeitgeist of the day. This pretty ad for Chanel No. 22 perfume captures the whole flowery, lacy, Victorian-dress, sitting in fields-of-green element that was going on. It seems a bit dichotomous for Chanel to… Read more »

‘Natural’ Right Guard Spray Deodorant of the 70s

One of the biggest buzzwords in 1970s health and beauty advertising was ‘natural’. Practically every ad had it; appealing to the more folksy Bohemian vibe that was the zeitgeist of the day. This ad, from a 1972 issue of Seventeen magazine, was for Gillette’s Right Guard Natural Scent Antiperspirant. It features a long-haired, hippie-ish, ‘natural’… Read more »

Walmart Summer Beauty Box is a Hit!

I received my Walmart Summer Beauty Box in the mail today, which is always fun. After my slight disappointment with the Spring Beauty Box (no makeup – boo), I was pleasantly surprised that, yes, I did indeed get makeup in this one – lipstick and mascara – woo hoo! It’s really a pretty groovy box… Read more »

I Flunked Going Gray 101

I am here to admit defeat. Again. I tried not coloring my hair for six months, but I just couldn’t take it anymore! I had the best of intentions and gave it the old college try – some things you learn just by doing them – and found that the ‘natural’ look is not for… Read more »