Posts Categorized: Beauty

Loretta Young for Max Factor Pan-Cake Make-up, 1946

This is an interesting tie-in ad from 1946 that has actress Loretta Young promoting both a product (Max Factor Pan-Cake makeup), and her movie (“The Stranger”). It makes sense to have a beautiful Hollywood actress promoting Pan-Cake makeup, as it was initially developed to be used in Technicolor movies. The old-style greasepaint makeup used in… Read more »

Cutex ‘Play Red’ Nail Polish, Summer of 1946

This is such a beautiful, modern-looking ad from the August 1946 issue of Ladies’ Home Journal magazine. Cutex “Play Red” Nail polish – the newest color under the sun. Brilliant, sun-sparkle color that glows in daylight – moonlight too… spice for the browned-butter shade of your skin. I love the intensity of colors used in… Read more »

Yardley of London’s Soft Baby Look of 1972

This is a really pretty Yardley of London ad from 1972 for Sigh Shadows. The model is fresh and lovely, as Yardley models tended to be in the late 60s/early 70s. There was a pastel-ly, soft, sweet, baby look that was big in 1972. Not only in clothes, but in cosmetics. Yardley capitalized on this… Read more »

Romantic Chanel No. 22 Perfume of 1968

The groovy hippie vibe was thriving in 1968, but there was also a romantic vibe that held its own in the zeitgeist of the day. This pretty ad for Chanel No. 22 perfume captures the whole flowery, lacy, Victorian-dress, sitting in fields-of-green element that was going on. It seems a bit dichotomous for Chanel to… Read more »

‘Natural’ Right Guard Spray Deodorant of the 70s

One of the biggest buzzwords in 1970s health and beauty advertising was ‘natural’. Practically every ad had it; appealing to the more folksy Bohemian vibe that was the zeitgeist of the day. This ad, from a 1972 issue of Seventeen magazine, was for Gillette’s Right Guard Natural Scent Antiperspirant. It features a long-haired, hippie-ish, ‘natural’… Read more »

Walmart Summer Beauty Box is a Hit!

I received my Walmart Summer Beauty Box in the mail today, which is always fun. After my slight disappointment with the Spring Beauty Box (no makeup – boo), I was pleasantly surprised that, yes, I did indeed get makeup in this one – lipstick and mascara – woo hoo! It’s really a pretty groovy box… Read more »