Posts Categorized: Beauty

Vivara Perfume Designed by Emilio Pucci, 1973

Posted by & filed under Beauty, Fashion, Vintage.

Wait, WHAT? Emilio Pucci has a perfume line and this is the first I’ve heard of it? This 1973 black and white ad for Vivara perfume is rather un-Pucci-esque. The model is wearing sort of a sheer scarf in a geometric Pucci design, but it is sadly lacking the vivid Pucci colors. The original Vivara… Read more »

Maybelline Blooming Colors Traveler Kits, 1973

Posted by & filed under Beauty, Daily Life, Fashion, Vintage.

I really love the beautiful spring flowers in this 1973 Maybelline ad! Blooming Colors Travelers kit had everything you needed to take colorful eyes wherever you go. The kit had three spring soft shadows from the famous Blooming Colors collections; super Automatic Overliner in a color to complement; plus Blooming Colors Automatic Mascara to pull… Read more »

Vintage 70s Gold Formula Breck Shampoo

Posted by & filed under Beauty, Daily Life, Fashion, Vintage.

Breck shampoo was still really popular in the 1970s, but they did seem to capture the zeitgeist of the times with their ‘natural’ focus. Gold Formula Breck supposedly had far less detergent, and far more ‘natural’ ingredients. It was intended to get out the dirt, but leave the ‘natural’ shine. I used Breck shampoo religiously… Read more »

Breck Creme Rinse for Beautiful Hair, 1974

Posted by & filed under Beauty, Daily Life, Fashion, Vintage.

I must admit that even though I used Breck shampoo religiously in the 60s and 70s, I never really understood what creme rinse was. They heavily advertised its virtues; eliminating snarls, giving spectacular shine and blissful body. And this 1974 ad is really pretty, with a golden-haired model catching the eyes of two men. Her… Read more »