Posts Tagged: Yardley of London

1971 Yardley of London Slicker Lip Licks

“Kiss him in his favorite flavor.” This is a really hip and groovy 1971 Yardley of London ad for Slicker Lip Polish. More specifically – Lip Licks: Give him a lick. A sip of your lips. Be free with your flavors. Lip Licks came in all sorts of fruity flavors; Raspberry, Orange, Strawberry, Peach, Mint… Read more »

There Was Actually Yardley Pot o’ Gloss Nail Polish?

Once again, I went through my personal stash of vintage magazines from the late ’60s/early ’70s looking for any Yardley of London ads that I may have overlooked. Voila! I found one featuring a rather fresh and romantic-looking couple. From the the October 1972 issue of Ingenue magazine, this ad is for Yardley’s Pot o’… Read more »

Yardley Introduces The Natural Beauty In 1972

I thought I had exhausted all the Yardley of London ads from my personal stash of fashion magazines from 1968 to 1975. But, no. While flipping once again through the November 1972 issue of Seventeen magazine, I found one that I’ve been overlooking. This one, for Next to Nature Make-up, is so subtly beautiful that… Read more »

1940s Yardley English Lavender Flower Child

With Yardley of London hitting its heyday in the 1960s and ’70s British Mod explosion, it’s easy to forget that Yardley has been around for a long time. We are talking a really loooong time; since 1770. Yardley’s signature scent – English Lavender – was launched in 1873, and is still popular today. This is… Read more »

Yardley of London’s Soft Baby Look of 1972

This is a really pretty Yardley of London ad from 1972 for Sigh Shadows. The model is fresh and lovely, as Yardley models tended to be in the late 60s/early 70s. There was a pastel-ly, soft, sweet, baby look that was big in 1972. Not only in clothes, but in cosmetics. Yardley capitalized on this… Read more »