Posts Tagged: Yardley of London

Yardley of London’s Soft Baby Look of 1972

This is a really pretty Yardley of London ad from 1972 for Sigh Shadows. The model is fresh and lovely, as Yardley models tended to be in the late 60s/early 70s. There was a pastel-ly, soft, sweet, baby look that was big in 1972. Not only in clothes, but in cosmetics. Yardley capitalized on this… Read more »

Yardley Introduces Oatmeal Beauty Soap 1974

With a back-to-nature flair, Yardley of London introduced their Oatmeal Beauty Soap in 1974. At this point Yardley was phasing out their much-celebrated cosmetics line and going back to their origins of selling soap (English Lavender, anyone?). You can’t get any more crunchy hippie than this ad, at least by Yardley of London standards. Just… Read more »

Yardley of London in Wartime 1945

With Yardley of London reaching its groovy heyday in the late 1960s/early 70s, it’s easy to forget that it’s an old company. A very old company! Established in 1770, it was a major producer of soaps and perfumes. English Lavender soap, anyone? Since Yardley’s soaps and cosmetics were so popular with the Victorians and Edwardians,… Read more »

The Boho Folkloric Yardley of 1971

Yardley of London always seemed to be spot-on with trends in the late ’60s and into the early ’70s. Their late ’60s advertising tended to be either London Mod or Ethereal Romantic, and featured gorgeous ‘Yardley Girl’ models Jean Shrimpton, Olivia Hussey, and Patsy Sullivan. By the early ’70s, Yardley took on a more Folklorical… Read more »