I love this vintage 1976 ad for Chanel No. 5 perfume featuring French actress and model, Catherine Deneuve. Catherine is just glorious, with her perfectly symmetrical features and luminous skin and hair. She was the perfect Chanel muse in the 1970s – that perilous time for Chanel when it was considered a “near-death” brand –… Read more »
Posts Tagged: 1970s
Yves Saint Laurent Rive Gauche Perfume, 1976
This is a vintage 1976 oh-so-French ad for Yves Saint Laurent’s Rive Gauche perfume. I love how it captures Paris’ Left Bank (Rive Gauche) skyline, with a bottle of perfume floating away on a blue balloon. I didn’t get into the more sophisticated YSL fragrances until the 1980s, when I was working in corporate banking…. Read more »
Turn Me Loose, Imprevu!
I really love this 1976 ad image for Coty’s Imprevu perfume. “Turn me loose, Imprevu”. The diaphanous flow of the white gown is just exquisite. I love the look of bliss on the model’s face. Imprevu translates to ‘unforeseen’ or ‘an unexpected incident’ in English. Serendipity, if you will! ~Marilyn
Coty’s Little Originals Pot Shop Makeup, 1972
Here we have another 1970s makeup line that was trying to capture the essence of Yardley of London’s wildly popular Pot o’ Gloss. Coty had their Little Originals makeup line that was based on the idea that color should look like it came from you, not them. “A boy likes a girl who doesn’t look… Read more »
Jennifer O’Neill for Lanvin My Sin Perfume, 1972
Lanvin’s My Sin perfume was created in 1924 by “Madame Zed”, who worked on many more Lanvin fragrances. It remains a classic today, as it did in 1972 when this ad was published. My Sin was discontinued in 1988, but you can score vintage bottles online. Jennifer O’Neill was the “It” girl in 1972, having… Read more »
Cheryl Tiegs + Cover Girl Super Sheer Lip Gloss, 1972
Yardley’s Pot o’ Gloss was the heavy hitter in the lip gloss market in the 1970s. Of course, Cover Girl had to come out with a lip gloss of their own to compete. This 1972 Glamour magazine ad features model Cheryl Tiegs for Cover Girl Super Sheer Super Gloss lip gloss, “the new sheershine look… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!