Posts Tagged: 1970s

The New Paris Pale Sweaters and Berets, 1972

Spring 1972 was an especially stylish time for French fashion. I really loved this blip of a moment in the early 70s, where all things Parisian were tres chic! These gorgeously hip and trendy pieces were FABULOUS. Sonia Rykiel designed all the items in the top photo: mohair and angora sweater sets, wool jersey widepants… Read more »

Vintage 70s Coty Sweet Earth Fragrances, The Flowers of 1776

Perhaps as a nod to the upcoming United States Bicentennial in 1976, Sweet Earth presented a lovely version of ‘The Flowers of 1776’. These Coty fragrances – in their signature triple fragrance cream perfume compacts – represented the fragrances of the fields and gardens of America in 1776. The Colonial Wildflowers collection included Wild Rose,… Read more »

Levi’s Junior Collection For Gals, 1975

Levi’s debuted a collection for girls/women in the 1970s. This Junior line included pants, jeans, jackets, jumpers, skirts and shirts that were cut and styled to fit just you (and not him). The trademark included a lady, and this was to denote that “She’s on the Levi’s only a girl can love”. Up until that… Read more »

Zingy Betsey Johnson/Alley Cat Separates, 1973

Just when I think I had finished scouring my old fashion magazines for anything Betsey Johnson, I FIND ONE MORE! And this has to be my favorite. OMG, these ‘zingy, snappy cotton separates’ are the BOMB. With Betsey’s delightfully quirky yet intricate styling, they are SO fun and happy and whimsical. I wore a lot… Read more »

The 1970s Boho Tampax Party

Tampax tampon ads have always had the potential personal disaster element to them. You never know what would happen if the event happened on the “wrong” day – horrors! The ads always showed women doing fun things – skiing, swimming, horseback riding – without a care in the world. I personally really like this ad… Read more »

Electrics Sunglasses by Foster Grant, 1975

Electrics sunglasses by Foster Grant were advertised as having gradient lenses and high-voltage frames for a look that throws off sparks. They came in silver, black and brown metal frames with matching tinted and gradient lenses to give you a full range of electric possibilities at slight different voltages. Switched -on sunglasses that plug right… Read more »