Posts Tagged: 1970s

The 1928 Jewelry Company in 1974

The 1928 Jewelry Co. was founded by Melvyn Bernie in 1968, and is now one of the largest and last-standing jewelry manufacturers in the U.S. They specialize in making antique reproductions, handmade in the European tradition. I really love this black and white ad from 1974. It evokes a Victorian/Edwardian vibe, along with 1970s Boho… Read more »

Catherine Deneuve for Chanel No. 5 Perfume, 1976

I love this vintage 1976 ad for Chanel No. 5 perfume featuring French actress and model, Catherine Deneuve. Catherine is just glorious, with her perfectly symmetrical features and luminous skin and hair. She was the perfect Chanel muse in the 1970s – that perilous time for Chanel when it was considered a “near-death” brand –… Read more »

Yves Saint Laurent Rive Gauche Perfume, 1976

This is a vintage 1976 oh-so-French ad for Yves Saint Laurent’s Rive Gauche perfume. I love how it captures Paris’ Left Bank (Rive Gauche) skyline, with a bottle of perfume floating away on a blue balloon. I didn’t get into the more sophisticated YSL fragrances until the 1980s, when I was working in corporate banking…. Read more »

Turn Me Loose, Imprevu!

I really love this 1976 ad image for Coty’s Imprevu perfume. “Turn me loose, Imprevu”. The diaphanous flow of the white gown is just exquisite. I love the look of bliss on the model’s face. Imprevu translates to ‘unforeseen’ or ‘an unexpected incident’ in English. Serendipity, if you will! ~Marilyn

Coty’s Little Originals Pot Shop Makeup, 1972

Here we have another 1970s makeup line that was trying to capture the essence of Yardley of London’s wildly popular Pot o’ Gloss. Coty had their Little Originals makeup line that was based on the idea that color should look like it came from you, not them. “A boy likes a girl who doesn’t look… Read more »