Yardley’s Pot o’ Gloss was the heavy hitter in the lip gloss market in the 1970s. Of course, Cover Girl had to come out with a lip gloss of their own to compete. This 1972 Glamour magazine ad features model Cheryl Tiegs for Cover Girl Super Sheer Super Gloss lip gloss, “the new sheershine look… Read more »
Posts Tagged: Lipstick
Yardley’s Pot o’Gloss Lights Up Your Face, 1972
I thought I’d exhausted all the Yardley Pot o’ Gloss ads, but I believe that I found one that I haven’t posted before! From the August 1972 issue of Glamour magazine, this ad features the beautiful model Karen Hensley “transforming” her face by using Pot o’ Gloss. It mentions that Karen was a sophomore at… Read more »
Coty Does the 40s Pin-Up Red Lipsticks in the 70s
In the early 1970s, there was a definite ’70s does ’40s makeup and fashion trend. This 1972 Coty Originals ad is a great example. Coty was celebrating the 29th anniversary of the Coty American Fashion Critics Awards, and saluted the jitterbug, the upsweep, the funnies, short shorts and the oomphiest reds since ’43. With a… Read more »
Vintage 1940 Max Factor’s Hollywood Red Lipstick
Max Factor cosmetics was founded in Los Angeles, California in 1909 by Maksymilian Faktorwicz, a beautician from Poland. Max Factor specialized in movie makeup, and demonstrated the importance of custom, technical makeup application according to individual nuances and facial structure. He was originally satisfied to remain a specialized supplier to the film industry, but his… Read more »
Vintage 1973 DIOR Twilight Bright Nail Gloss
This fabulous 1973 Christian Dior nail polish ad is very forward-thinking; it feels modern and on-trend. Even the use of one word with a period – Twilights. Dior. – is very current. Shimmering. Shiny. Gleaming nails and lips. Now in soft, clear, twinkling colors of gloss. There were four new Dior Twilight Bright Nail Gloss… Read more »
Vintage 1972 Yardley of London Apple Polishers Pot o’ Gloss
Another great Yardley of London Pot o’ Gloss ad from 1972! This one is for The Apple Polishers – The rich apple colors from an autumn orchard. The lovely model looks familiar, but I can’t remember her name. Let me know if you do! The Apple Polishers for lips came in shades of Delicious, Pomegranate… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!
