Posts Tagged: Lipstick

Love’s Glossy Lip Tint in 1972

Love Cosmetics had a popular ad campaign in the 1970s, with ‘This is Love in 197_ ‘ (year) as their tag line. This particular ad is from 1972 for Love’s Glossy Lip Tint. The model had the mysterious 1930s look that was trendy in the early 70s. The sensuous lip tint colors of Juicy Melon,… Read more »

Coty Does the 40s Pin-Up Red Lipsticks in the 70s

In the early 1970s, there was a definite ’70s does ’40s makeup and fashion trend. This 1972 Coty Originals ad is a great example. Coty was celebrating the 29th anniversary of the Coty American Fashion Critics Awards, and saluted the jitterbug, the upsweep, the funnies, short shorts and the oomphiest reds since ’43. With a… Read more »

Vintage 1940 Max Factor’s Hollywood Red Lipstick

Max Factor cosmetics was founded in Los Angeles, California in 1909 by Maksymilian Faktorwicz, a beautician from Poland. Max Factor specialized in movie makeup, and demonstrated the importance of custom, technical makeup application according to individual nuances and facial structure. He was originally satisfied to remain a specialized supplier to the film industry, but his… Read more »