Spring 1972 was an especially stylish time for French fashion. I really loved this blip of a moment in the early 70s, where all things Parisian were tres chic! These gorgeously hip and trendy pieces were FABULOUS. Sonia Rykiel designed all the items in the top photo: mohair and angora sweater sets, wool jersey widepants… Read more »
Posts Tagged: 70s
Vintage 70s Coty Sweet Earth Fragrances, The Flowers of 1776
Perhaps as a nod to the upcoming United States Bicentennial in 1976, Sweet Earth presented a lovely version of ‘The Flowers of 1776’. These Coty fragrances – in their signature triple fragrance cream perfume compacts – represented the fragrances of the fields and gardens of America in 1776. The Colonial Wildflowers collection included Wild Rose,… Read more »
Levi’s Junior Collection For Gals, 1975
Levi’s debuted a collection for girls/women in the 1970s. This Junior line included pants, jeans, jackets, jumpers, skirts and shirts that were cut and styled to fit just you (and not him). The trademark included a lady, and this was to denote that “She’s on the Levi’s only a girl can love”. Up until that… Read more »
Fruit of the Loom Denim Shoulder Bag, 1975
I’ve always thought that Fruit of the Loom was dedicated to making T-shirts and underwear, but apparently they had a brief foray into denim and jeans in the 1970s. This denim shoulder bag is really cute, with its front and back pockets and jeans styling. I’m sure it would be a major collectible today, should… Read more »
Creepy “Gee, Your Hair Smells Terrific!” Fragrance Shampoo & Conditioner, 1975
Yikes, some product’s advertising is cringeworthy, especially in today’s times. This “Gee, Your Hair Smells Terrific!” ad is rather distasteful, bordering on harassment, with a young man sniffing and commenting on a fellow student’s hair. The whole point of the shampoo and conditioner was the fragrance: “like meadows of wildflowers in spring”. I thought the… Read more »
Bonne Bell Dr Pepper Lip Smackers, 1975
I can still smell this! I remember carrying around Dr Pepper Lip Smacker when I was in college, and applying it between classes. The tube was HUGE (4 times bigger than any other lip gloss), and it smelled -and tasted- fantastic. It was very gloppy and moisturizing, and left a sheer sheen of color. Perfect… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!