Some shoe designs are classic and stand the test of time. This vintage ad for Bancroft Tretorn tennis shoes shows just how much this style was as popular then as it is now. The only difference being is that in the 1970s, this style of tennis shoe was pretty much dedicated to, well, playing tennis!… Read more »
Posts Tagged: 70s
Catherine Deneuve for Chanel No. 5 Perfume and Bath, 1976
This is a different Chanel ad that I’ve not run into before! Starring the beautiful French actress and Chanel muse, Catherine Deneuve. This ad is particularly lovely and elegant. The tag line is “It’s one of the pleasures of being a woman.” It features Chanel No. 5 perfume and eau de cologne, and adds the… Read more »
Vintage Danskin Bold Athletic Bodysuits, 1975
Danskin was the go-to brand for dance wear in the 1960s and 70s. All manner of ballet leotards and tights were to be had. They broke out to sportswear with their “Danskins Are Not Just For Dancing” ad campaign. Their very bold and colorful bodysuits were meant for downhill racers, cross-country trekkers, hikers, skiers, cyclists,… Read more »
Patti Hansen Modeling Laura Ashley Design for McCall’s Patterns, 1975
McCall’s sewing patterns had a line of Laura Ashley designs in the 1970s and 80s. I was a little surprised to see this 1975 ad because I remember Laura Ashley being very popular in the early 1980s. I guess McCall’s was ahead of the fashion trend. This is a very folksy design, with a long… Read more »
Boho 70s Mademoiselle Scarf Dressing
This is a very beautiful boho fashion editorial on scarf dressing from the October 1975 issue of Mademoiselle magazine. Scarf dressing can mean dressing in scarves or dressing of scarves. The idea was to take colorful, folk art scarves and dress them up in gypsy style. You could twist, tie, drape or wear the scarves…. Read more »
Designer Mary Quant’s Booby Trap Collection, 1974
Mary Quant was a Mod London designer who took credit for the miniskirt and hotpants in the 1960s. In the 1970s, she expanded her clothing line to include cosmetics and household goods. This 1974 ad is for “Booby Traps”, which look to be a bra and panties set. Interestingly enough, there are elephant graphics strategically… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!