Tampax tampon ads have always had the potential personal disaster element to them. You never know what would happen if the event happened on the “wrong” day – horrors! The ads always showed women doing fun things – skiing, swimming, horseback riding – without a care in the world. I personally really like this ad because it shows off Boho 70s “party” wear. I wore this look back in 1973, and to a large extent still have the same style today. Old habits die hard!