Posts Tagged: Boho

Levi’s Junior Collection For Gals, 1975

Levi’s debuted a collection for girls/women in the 1970s. This Junior line included pants, jeans, jackets, jumpers, skirts and shirts that were cut and styled to fit just you (and not him). The trademark included a lady, and this was to denote that “She’s on the Levi’s only a girl can love”. Up until that… Read more »

Fruit of the Loom Denim Shoulder Bag, 1975

I’ve always thought that Fruit of the Loom was dedicated to making T-shirts and underwear, but apparently they had a brief foray into denim and jeans in the 1970s. This denim shoulder bag is really cute, with its front and back pockets and jeans styling. I’m sure it would be a major collectible today, should… Read more »

Cover Girl SuperSheer Makeup, 1973

Makeup trends were starting to be towards a more natural look in the 1970s. This Cover Girl ad was for SuperSheer foundation, which was formulated to ‘look and feel like no make-up at all’. The model looks so fresh and pretty. More of an earthy, boho vibe than the dramatic heavy makeup of the previous… Read more »

Fanfares Super Skirt Shoes, 1975

It took me awhile, but I finally figured out that there are two different styles of shoes shown here! I was wondering why they were different shades, but realized that one was a lace-up tie and the other a buckle T-strap. But, I digress… these Fanfares “skirt” shoes are absolutely stunning and I LOVE THEM…. Read more »