Posts Tagged: Boho

The 1970s Boho Tampax Party

Tampax tampon ads have always had the potential personal disaster element to them. You never know what would happen if the event happened on the “wrong” day – horrors! The ads always showed women doing fun things – skiing, swimming, horseback riding – without a care in the world. I personally really like this ad… Read more »

Boho 70s Mademoiselle Scarf Dressing

This is a very beautiful boho fashion editorial on scarf dressing from the October 1975 issue of Mademoiselle magazine. Scarf dressing can mean dressing in scarves or dressing of scarves. The idea was to take colorful, folk art scarves and dress them up in gypsy style. You could twist, tie, drape or wear the scarves…. Read more »

Rit DIY Tie-Dye Tights, 1970

Tie-Dyeing has been popular with the trendy DIY crowd since the late 1960s. This groovy ad from the September 1970 issue of Co-ed magazine shows how you can take plain white tights and tie-dye ’em with Rit Dye. Who loves the reptile revolution? Who digs the tie-dye explosion? You! ~Marilyn

Lee Authentic Bib Overalls for Girls, 1971

I love this straightforward 1971 ‘Teen magazine ad for Lee Authentic bib overalls for “girls”. They were authentic – made exactly as the famous LEE work overalls in every detail – now in fashion fabrics, colors and patterns – a figure flattering fit with flared bottoms. This was a new thing; making jeans and overalls… Read more »

Heaven Sent Perfume, Vintage 1973

This is a really pretty vintage 1973 ad for Heaven Sent fragrance by Helena Rubenstein. Heaven Sent was one of those seemingly ubiquitous scents in the 1970s. I remember it being a very flowery, feminine perfume and instantly recognizable to the nose. I love the pink cloche hat and floral shirt on the lovely Boho… Read more »