Yardley of London’s Slicker Lip Polish, 1971

Yardley of London introduced its wildly popular Pot o’ Gloss in 1970, but this great ad from the May, 1971 issue of ‘Teen magazine shows that Slicker Lip Polish was still making an impact. Yardley was getting into a more natural look in their advertising, using what looked like more ‘everyday’ models. Gone were their supermodels of the 1960s; Jean Shrimpton, Olivia Hussey, and Patsy Sullivan. The 1970s were here, and they were adapting to a more Boho, folk, hippie style.


2 Responses to “Yardley of London’s Slicker Lip Polish, 1971”

  1. Laura

    Hi Marilyn, I’m hoping you can help me. I’m trying in vain to find an August 1970 Seventeen magazine…because it apparently features somewhere in its pages an Enid Collins or Collins of Texas handbag (could be tote or box bag). Is there any way you can check and take a picture of it and send to be? I can pay you via PayPal for your time. Thank you! Laura

  2. finnfemme

    Hi Laura, I found the magazine and the ad! I will be emailing it to you soon, so look for it.

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