I thought I had exhausted all the Yardley of London ads from my personal stash of fashion magazines from 1968 to 1975. But, no. While flipping once again through the November 1972 issue of Seventeen magazine, I found one that I’ve been overlooking. This one, for Next to Nature Make-up, is so subtly beautiful that… Read more »
Posts Tagged: Yardley of London
1940s Yardley English Lavender Flower Child
With Yardley of London hitting its heyday in the 1960s and ’70s British Mod explosion, it’s easy to forget that Yardley has been around for a long time. We are talking a really loooong time; since 1770. Yardley’s signature scent – English Lavender – was launched in 1873, and is still popular today. This is… Read more »
Yardley of London’s Soft Baby Look of 1972
This is a really pretty Yardley of London ad from 1972 for Sigh Shadows. The model is fresh and lovely, as Yardley models tended to be in the late 60s/early 70s. There was a pastel-ly, soft, sweet, baby look that was big in 1972. Not only in clothes, but in cosmetics. Yardley capitalized on this… Read more »
Creepily Boring Yardley of London Ads From 1974
There was no doubt that Yardley of London cosmetics was in its last gasp by 1974. All you need to do is look at what they were offering as advertising, which was a long slide from their romantic/mod heyday of a few years previous. This 1974 ad is for Sigh Shadow. And it’s totally bizarre. … Read more »
Yardley Introduces Oatmeal Beauty Soap 1974
With a back-to-nature flair, Yardley of London introduced their Oatmeal Beauty Soap in 1974. At this point Yardley was phasing out their much-celebrated cosmetics line and going back to their origins of selling soap (English Lavender, anyone?). You can’t get any more crunchy hippie than this ad, at least by Yardley of London standards. Just… Read more »
Yardley’s ‘You’re the Fire’ Skin Inscents 1974
I came across these two Yardley of London ads from 1974 issues of Mademoiselle magazine for You’re the Fire skin ‘inscents’. I admit that I was a bit horrified because #1) I don’t remember this product AT ALL, #2) the ads are rather frightening, and #3) it shows how Yardley was completely changing its marketing… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!