There was no doubt that Yardley of London cosmetics was in its last gasp by 1974. All you need to do is look at what they were offering as advertising, which was a long slide from their romantic/mod heyday of a few years previous. This 1974 ad is for Sigh Shadow. And it’s totally bizarre. It is comparing the cost and quality of their $2.00 eye shadow to the $4.00 eye shadow by Elizabeth Arden. Not a fan of the HUGE face pic of the model either. It’s downright weird.
This ad is for Yardley’s Daylight Encounter cologne. Never heard of Daylight Encounter? Well, neither had I. Could it be that this is probably the most boring ad on the planet, and no one paid it any mind? It looks like Yardley was trying to appeal to the ‘working girl’, with a scent that was supposed to be a very sunny, light, and ‘female’ scent (whatever that means). The stalker boss guy in the ad leering at his secretary is pretty creepy. Er, personal space please; I’m talking on the phone. Needless to say, it doesn’t appear that Daylight Encounter was much of a hit in the world of scent.