Along with lemon scent, other fruit colognes and perfumes were very popular in the 1970s. Green Apple by Max Factor was the “juicy” fragrance that came in a cute apple-shaped bottle, and was wrapped in tissue and a box like a real apple. Of course it had the advertising claim that it could lure men:… Read more »
Posts Tagged: cologne
Vintage 1930s Yardley English Lavender Fragrance
Yardley Lavender has been around for seemingly forever – since 1770 to be exact – and this is a great ad from 1937. From tea on the Terrace at Westminster when Parliament is in session, the lovable fragrance was the brilliant interpreter of the gay social mood at all daytime and informal evening occasions. The… Read more »
Heaven Sent Perfume, Vintage 1973
This is a really pretty vintage 1973 ad for Heaven Sent fragrance by Helena Rubenstein. Heaven Sent was one of those seemingly ubiquitous scents in the 1970s. I remember it being a very flowery, feminine perfume and instantly recognizable to the nose. I love the pink cloche hat and floral shirt on the lovely Boho… Read more »
Yardley’s English Lavender: 1940s and Now
Yardley’s signature scent, English Lavender, has been around since 1873 when it was launched in England. It was popular during the Victorian era in England, and was imported to the USA in the 1880s where it also grew in popularity. This fabulous ad, from the October 1940 issue of Woman’s Home Companion magazine, shows a… Read more »
Catherine Deneuve for Chanel No. 5 Perfume~Vintage 1974
The classically beautiful French actress, Catherine Deneuve, did a fabulous ad campaign for Chanel in the 1970s. What could be more perfect than an iconic French actress modeling for an iconic French fashion house? This 1974 ad for Chanel No. 5 perfume shows Catherine in a somewhat relaxed mood, with hand to forehead. Of course… Read more »
1940s Yardley English Lavender Flower Child
With Yardley of London hitting its heyday in the 1960s and ’70s British Mod explosion, it’s easy to forget that Yardley has been around for a long time. We are talking a really loooong time; since 1770. Yardley’s signature scent – English Lavender – was launched in 1873, and is still popular today. This is… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!