There was a pastel-ly, soft, sweet, baby look that was big in 1972. Not only in clothes, but in cosmetics. Yardley capitalized on this trend by introducing ‘The Baby Powders’ Sigh Shadow. For a look of wide-eyed innocence, it came in four sets of nursery colors: Baby Blue ‘n Coo, Baby Lav ‘n Lace, Baby Mint ‘n Tint, and Baby Pure ‘n Sure.
You finished off the look by adding a fine line of Easy Liner, and Lash-A-Lot mascara (in Brook Blue, of course).