With a back-to-nature flair, Yardley of London introduced their Oatmeal Beauty Soap in 1974. At this point Yardley was phasing out their much-celebrated cosmetics line and going back to their origins of selling soap (English Lavender, anyone?).
You can’t get any more crunchy hippie than this ad, at least by Yardley of London standards. Just the bar of soap being scooped out with a handful of oats from a jute bag. Along with a 10 cent store coupon. I don’t recall seeing coupons in any of their previous advertising, so I think that was a first as well.
No doubt that this was a good soap – “Now Yardley brings you a beauty soap that oatmeal-rich. It really cleans, removes excess oil and actually soothes skin, too.” – but, alas, it was wistful for those of us who rued the loss of the Yardley makeup line.