Designer Mary Quant’s Booby Trap Collection, 1974

Booby Traps by Mary Quant ad – Mademoiselle March 1974 ~ Finnfemme

Mary Quant was a Mod London designer who took credit for the miniskirt and hotpants in the 1960s. In the 1970s, she expanded her clothing line to include cosmetics and household goods. This 1974 ad is for “Booby Traps”, which look to be a bra and panties set. Interestingly enough, there are elephant graphics strategically placed and is called the “Trump Trump” collection. Along with Booby Traps, Mary Quant Tights in 12 hues were sold in her cosmetic fashion outlets around the world.


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