Posts Categorized: Beauty

Margaux Hemingway and Babe Perfume, 1976

I loved coming across this fabulous ad in the September 1976 issue of Cosmopolitan magazine. It features the divine model Margaux Hemingway for Babe fragrance. Margaux, who was the granddaughter of Ernest Hemingway, signed a million-dollar contract for Faberge as the spokesmodel for Babe perfume in the 1970s. This was the first million-dollar contract ever… Read more »

WWII Beauty: All it Takes is a Bar of Soap

Beauty routines were so much simpler in the 1940s. According to this Camay soap ad from the February 1945 issue of Ladies’ Home Journal magazine, you could have lovable, softer, smoother skin with just one cake of Camay! The glowing wartime bride, Mrs. William H. Geyer of Nutley, N.J., showed off her apparent skin care… Read more »

Coty Does the 40s Pin-Up Red Lipsticks in the 70s

In the early 1970s, there was a definite ’70s does ’40s makeup and fashion trend. This 1972 Coty Originals ad is a great example. Coty was celebrating the 29th anniversary of the Coty American Fashion Critics Awards, and saluted the jitterbug, the upsweep, the funnies, short shorts and the oomphiest reds since ’43. With a… Read more »

Vintage 1940 Elegant Modess Sanitary Napkins Ad

This charming Modess sanitary napkin ad is from the October 1940 issue of Woman’s Home Companion magazine. It was likely at the start of their long-running advertising campaign of using elegantly dressed models and subsequent “Modess…because” tag line. This ad uses “Soft as a fleecy cloud” caption, with emphasis put on the comfort and security… Read more »

Vintage 1940 Max Factor’s Hollywood Red Lipstick

Max Factor cosmetics was founded in Los Angeles, California in 1909 by Maksymilian Faktorwicz, a beautician from Poland. Max Factor specialized in movie makeup, and demonstrated the importance of custom, technical makeup application according to individual nuances and facial structure. He was originally satisfied to remain a specialized supplier to the film industry, but his… Read more »