I came across these two Yardley of London ads from 1974 issues of Mademoiselle magazine for You’re the Fire skin ‘inscents’. I admit that I was a bit horrified because #1) I don’t remember this product AT ALL, #2) the ads are rather frightening, and #3) it shows how Yardley was completely changing its marketing… Read more »
Posts Tagged: perfume
Yardley of London in Wartime 1945
With Yardley of London reaching its groovy heyday in the late 1960s/early 70s, it’s easy to forget that it’s an old company. A very old company! Established in 1770, it was a major producer of soaps and perfumes. English Lavender soap, anyone? Since Yardley’s soaps and cosmetics were so popular with the Victorians and Edwardians,… Read more »
The Cool Scents of 1973: Charlie, Sweet Earth, and Musk Oil
Admittedly, 1973 was a pivotal year for me. It was the year I turned 18, graduated from high school, got my first part-time job, and started college. So things from that year particularly stand out, especially poignant fragrances. Perfumes took an original, more natural turn that year. Gone were the scents that your mother wore,… Read more »
Ali MacGraw for Chanel No. 5 and Johnson’s Baby Oil – 1971
The 1970 movie, Love Story, starring Ryan O’Neal and Ali Mac Graw was another movie that was etched in the zeitgeist of my teenaged years. Ali MacGraw, with her dark smoldering beauty, was just impossibly cool. And she, like Olivia Hussey (Juliet) before her, parlayed her beauty into a modeling career. I found these two… Read more »
Olivia Hussey For Yardley’s Oh! de London Christmas 1968
This is one of Yardley of London’s iconic ads for Oh! de London fragrance from December 1968. It features Olivia Hussey, star of the Franco Zeffirelli production of Romeo and Juliet which was an extremely popular movie at the time. I love the ad’s tie-in to the movie: Oh! Romeo, Romeo – Oh! Falling in… Read more »
The Original 1973 Coty Sweet Earth Fragrances
1973 was the year that Coty introduced their very first collections of natural fragrances in a compact. Sweet Earth Fragrances – it was a novel idea! Arranged by threes, small enough to carry with you and smooth on whenever you like. Nine pure-as-nature essences: The Flowers, Hyacinth, Honeysuckle, Ylang Ylang. The Woods, Sandalwood, Amberwood, Patchouli,… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!