Posts Tagged: Vintage

Have You Ever Had a Bad Time in Levi’s?

This is a great Levi’s ad from the September 1972 issue of Seventeen magazine. The “Have you ever had a bad time in Levi’s?” ad campaign was for the newly minted Levi’s for Gals, which was a division of Levi Strauss & Co. I love how it shows the playful exuberance of young teenage girls… Read more »

The Boho Hipsters of 1972: Dr Scholl’s Exercise Sandals

Dr. Scholl himself invented the original exercise sandal in the late 1960s. The sculpted wooden slide was designed to encourage natural gripping and flexing when walking. These really seemed to resonate in the 1970s, with the rise of a more ‘natural’ Bohemian vibe. This ‘Better than Barefoot’ Scholl exercise sandals 1972 ad encapsulates the trend… Read more »

Diane Von Furstenberg Fashion Eyewear~Vintage 1976

Diane von Furstenberg created a worldwide sensation with the debut of her iconic wrap dress in 1974. By 1976 she was on the cover of Newsweek magazine, who declared her the most marketable woman since Coco Chanel. Diane went on to design cosmetics, fragrances, and accessories like this groovy eyewear line from 1976; “Diane, I… Read more »

Yardley of London in Wartime 1945

With Yardley of London reaching its groovy heyday in the late 1960s/early 70s, it’s easy to forget that it’s an old company. A very old company! Established in 1770, it was a major producer of soaps and perfumes. English Lavender soap, anyone? Since Yardley’s soaps and cosmetics were so popular with the Victorians and Edwardians,… Read more »