Weldon’s Ladies’ Journal Vintage 1930s Frock Fashions

Weldon’s Ladies’ Journal, May 1937 ~ Finnfemme
Weldon’s Ladies’ Journal, May 1937, Frock Sewing Patterns ~ Finnfemme

Weldon’s Ladies’ Journal was a British women’s magazine that catered to the fashionable housewife, with its patterns for pretty frocks. This is the front and back covers of the magazine, with beautiful artwork. I am assuming that most home seamstresses were very skilled, as the “patterns” just show the layout of the pieces on the fabric, with sewing instructions. I didn’t see an actual pattern. Anyway, the dresses are so smart and chic in that gorgeous Art Deco way. The everyday housewife must have looked very elegant in these lovely frocks!


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