Makeup trends were starting to be towards a more natural look in the 1970s. This Cover Girl ad was for SuperSheer foundation, which was formulated to ‘look and feel like no make-up at all’. The model looks so fresh and pretty. More of an earthy, boho vibe than the dramatic heavy makeup of the previous… Read more »
Posts Tagged: Vintage
Bonne Bell Cosmetics Production in Cleveland, 1973
This is a pretty interesting ad, showing Bonne Bell’s production facilities in Lakewood, Ohio. The plant was called “Georgetown Row” for its charming authentic Georgetown exterior. Behind the exterior were the production and office facilities. Of course, Bonne Bell was most famous for Ten-O-Six lotion (I can still smell it), and Lip Smackers (I can… Read more »
Gleaming Moon Drops Lipstick by Revlon, 1973
The most striking thing to me about this Revlon ad is the model in a slammin’ blue fully-sequined jumpsuit. But, I digress. The whole point is to showcase the wet – gleamy – shiny – sexy – ‘juiced with color’ – smooth – ‘spilling with shine’ – glide-y – moist – yummy – young –… Read more »
Katharine Ross for Helena Rubinstein Fresh Cover Makeup, 1973
The gorgeous actress Katharine Ross was an It girl in the late 60s, early 70s with the success of her movies, The Graduate, and Butch Cassidy and the Sundance Kid. She also did some modeling, most notably with Helena Rubinstein makeup. This ad is for Fresh Cover makeup, with which your skin was supposed to… Read more »
Offspring Knits Designed by Trisha Sayad, 1975
This is a really cool ad for Offspring designed by Trisha Sayad. I’m not really familiar with Trisha, but upon a bit of research it looks like she designed a lot of bold graphic sweaters and knitwear in the 1970s. This ad features model Sunny Redmond – who I can recognize even with clown makeup… Read more »
Dull Camouflage Colours Makeup by Mary Quant, 1975
“My new colours for Autumn are very dull”, says Mary Quant. “But you’ve never seem such great dull colours before”. It’s funny, I almost bypassed this ad because it WAS rather dull! Mary Quant was probably ahead of her time when it came to earthy shades of makeup (and clothing). The 70s were very flashy… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!