This is a great Levi’s ad from the September 1972 issue of Seventeen magazine. The “Have you ever had a bad time in Levi’s?” ad campaign was for the newly minted Levi’s for Gals, which was a division of Levi Strauss & Co. I love how it shows the playful exuberance of young teenage girls… Read more »
Posts Tagged: 1972
The Boho Hipsters of 1972: Dr Scholl’s Exercise Sandals
Dr. Scholl himself invented the original exercise sandal in the late 1960s. The sculpted wooden slide was designed to encourage natural gripping and flexing when walking. These really seemed to resonate in the 1970s, with the rise of a more ‘natural’ Bohemian vibe. This ‘Better than Barefoot’ Scholl exercise sandals 1972 ad encapsulates the trend… Read more »
Emilio Pucci Designs for Eaton Paper 1972
I continue to be surprised and delighted when perusing my old fashion magazines from the ’70s. Emilio Pucci designed for Eaton Paper, who knew? This fabulous ad was tucked into the March 1972 issue of Glamour magazine: Pucci’s designs, rich with color and fashion excitement, are ingeniously coordinated in Eaton’s exclusive Haute Scripture collection of… Read more »
The 1972 Yardley of London BRIGHTS
These Yardley of London ads from 1972 show that the cosmetics company was on a very bright and colorful bent. Gone were the soft, shimmering, romantic shades of the late 1960s; this was full-on POW! Yardley Glimmerick Glimmer on Brights was the first watercolor compact to color and polish your eyes. The Flower Brights colors… Read more »
The Everyday Yardley Girls of 1972
In 1972, I feel that Yardley of London finally threw in the towel in regards to having a specific ‘Yardley Girl’ model. The tradition of having a particular model to be the ‘face’ of the company seemed to have come to an end. No more Twiggy, Jean Shrimpton, Olivia Hussey, or Patsy Sullivan to grace… Read more »
This is Love (Cosmetics) in 1972
Seeing these Love Cosmetics ads, from the April and June 1972 issues of Ingenue magazine, made me remember that there were makeup companies other than my cherished Yardley of London! Love Cosmetics was introduced by Menley & James Laboratories on March 1, 1969, and their advertising was coordinated by Mary Wells Lawrence’s advertising agency, Wells,… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!