“Have you ever had a bad time in Levi’s?”, begs the question. Well, no, as a matter of fact! Levi’s were a mainstay in my wardrobe in the ’60s and ’70s. I remember having to buy men’s Levi jeans and have my mom sew darts in the waistline to make them fit better. In 1968,… Read more »
Posts Tagged: 1972
1972 Betsy Johnson of Alley Cat Wool Fashions
I love this American Wool Council/Alley Cat ad from the August 1972 issue of Seventeen magazine. Betsey Johnson teamed up with the Wool people, as she had done with the Cotton people previously. I like the fact that she placed such great emphasis on American textiles and manufacturing. These were quality fashions, meant to last…. Read more »
Betsey Johnson of Alley Cat Butterick Patterns 1972
Betsey Johnson of Alley Cat designs were hot, hot, HOT in the early 1970s. The problem, for most of us teenage girls, was that her fashions were on the expensive side. Oh, how I drooled over her fab wool print sweater dresses. Since most of us sewed (Home Economics classes were mandatory), we all cheered… Read more »
There Was Actually Yardley Pot o’ Gloss Nail Polish?
Once again, I went through my personal stash of vintage magazines from the late ’60s/early ’70s looking for any Yardley of London ads that I may have overlooked. Voila! I found one featuring a rather fresh and romantic-looking couple. From the the October 1972 issue of Ingenue magazine, this ad is for Yardley’s Pot o’… Read more »
Groovy Vintage 1972 Marimekko for Fieldcrest Towels
I found these fab vintage Marimekko towels at a thrift store today. I had seen them there before and though that they were cool, but today I actually looked at the label – Marimekko for Fieldcrest, 1972 – SCORE. Of course, being the huge Marimekko fan that I am, I snapped them up with delight!… Read more »
You’ve Come a Long Way, Baby: Cigarette Ads of 1972
One of the most iconic advertising campaigns of the 1970s, Virginia Slims – “You’ve come a long way, baby.” – had a way of embodying the feminist zeitgeist of the day. This 1972 ad portrays how in the olden days women had to sneak out to smoke. Whereas now you could flaunt your hot pants… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!