Jennifer O’Neill for Lanvin My Sin Perfume, 1972

Lanvin’s My Sin perfume was created in 1924 by “Madame Zed”, who worked on many more Lanvin fragrances. It remains a classic today, as it did in 1972 when this ad was published. My Sin was discontinued in 1988, but you can score vintage bottles online.

Jennifer O’Neill was the “It” girl in 1972, having received recognition for her role in the 1971 film, Summer of ’42. She was also a model for Cover Girl makeup. This sexy ad shows her spraying My Sin perfume with the caption “Jennifer O’Neill is a Sinner.”

Maybe it’s just me, but I’ve always thought it a bit of a contradiction with Lanvin’s “mother and child” logo and the My Sin branding! 😀

~Marilyn