Along with lemon scent, other fruit colognes and perfumes were very popular in the 1970s. Green Apple by Max Factor was the “juicy” fragrance that came in a cute apple-shaped bottle, and was wrapped in tissue and a box like a real apple. Of course it had the advertising claim that it could lure men:… Read more »
Posts Tagged: Fragrance
Catherine Deneuve for Chanel No. 5 Perfume and Bath, 1976
This is a different Chanel ad that I’ve not run into before! Starring the beautiful French actress and Chanel muse, Catherine Deneuve. This ad is particularly lovely and elegant. The tag line is “It’s one of the pleasures of being a woman.” It features Chanel No. 5 perfume and eau de cologne, and adds the… Read more »
The New Chanel No. 19 Perfume, 1974
Chanel No. 19 perfume was introduced in 1970, and the number 19 refers to Coco Chanel’s birthday which was August 19th. Chanel No. 19 was a floral-woody-green scent; a unique blend of light-heartedness and sophistication. It was bottled, of course, in the famously classic Chanel No. 5 style bottle. ~Marilyn
Heaven Sent Perfume, Vintage 1973
This is a really pretty vintage 1973 ad for Heaven Sent fragrance by Helena Rubenstein. Heaven Sent was one of those seemingly ubiquitous scents in the 1970s. I remember it being a very flowery, feminine perfume and instantly recognizable to the nose. I love the pink cloche hat and floral shirt on the lovely Boho… Read more »
Turn Me Loose, Imprevu!
I really love this 1976 ad image for Coty’s Imprevu perfume. “Turn me loose, Imprevu”. The diaphanous flow of the white gown is just exquisite. I love the look of bliss on the model’s face. Imprevu translates to ‘unforeseen’ or ‘an unexpected incident’ in English. Serendipity, if you will! ~Marilyn
Jennifer O’Neill for Lanvin My Sin Perfume, 1972
Lanvin’s My Sin perfume was created in 1924 by “Madame Zed”, who worked on many more Lanvin fragrances. It remains a classic today, as it did in 1972 when this ad was published. My Sin was discontinued in 1988, but you can score vintage bottles online. Jennifer O’Neill was the “It” girl in 1972, having… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!