I really love this 1976 ad image for Coty’s Imprevu perfume. “Turn me loose, Imprevu”. The diaphanous flow of the white gown is just exquisite. I love the look of bliss on the model’s face. Imprevu translates to ‘unforeseen’ or ‘an unexpected incident’ in English. Serendipity, if you will! ~Marilyn
Posts Tagged: Fragrance
Jennifer O’Neill for Lanvin My Sin Perfume, 1972
Lanvin’s My Sin perfume was created in 1924 by “Madame Zed”, who worked on many more Lanvin fragrances. It remains a classic today, as it did in 1972 when this ad was published. My Sin was discontinued in 1988, but you can score vintage bottles online. Jennifer O’Neill was the “It” girl in 1972, having… Read more »
Catherine Deneuve for Chanel No.5 Perfume, 1975
This is probably my favorite ad that Catherine Deneuve did for Chanel in the 1970s. Of course she is enchantingly beautiful in all of them, but this one has a bit of the boyish insouciance that Coco Chanel expressed in the 1920s and 30s. With a dark blue velvet blazer, satin bow tie and white… Read more »
Margaux Hemingway and Babe Perfume, 1976
I loved coming across this fabulous ad in the September 1976 issue of Cosmopolitan magazine. It features the divine model Margaux Hemingway for Babe fragrance. Margaux, who was the granddaughter of Ernest Hemingway, signed a million-dollar contract for Faberge as the spokesmodel for Babe perfume in the 1970s. This was the first million-dollar contract ever… Read more »
Yardley’s English Lavender: 1940s and Now
Yardley’s signature scent, English Lavender, has been around since 1873 when it was launched in England. It was popular during the Victorian era in England, and was imported to the USA in the 1880s where it also grew in popularity. This fabulous ad, from the October 1940 issue of Woman’s Home Companion magazine, shows a… Read more »
Happy Halloween! Vintage 1971 Styx-The Magical Fragrance
Happy Halloween! This is a great mystically spooky ad from the October 1971 issue of Seventeen magazine. It is for Styx fragrances, and features a black-cloaked model saying, “I’ll be his magician. Let me touch him with my magical Styx.” In the late ’60s/early ’70s, there was a certain fascination with all things mysterious. Ouija… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!