Max Factor cosmetics was founded in Los Angeles, California in 1909 by Maksymilian Faktorwicz, a beautician from Poland. Max Factor specialized in movie makeup, and demonstrated the importance of custom, technical makeup application according to individual nuances and facial structure. He was originally satisfied to remain a specialized supplier to the film industry, but his… Read more »
Posts Tagged: 40s
Yardley’s English Lavender: 1940s and Now
Yardley’s signature scent, English Lavender, has been around since 1873 when it was launched in England. It was popular during the Victorian era in England, and was imported to the USA in the 1880s where it also grew in popularity. This fabulous ad, from the October 1940 issue of Woman’s Home Companion magazine, shows a… Read more »
Knit a Vintage 40s Hare and Tortoise Cardigan Sweater (Pattern)
This is a fabulous graphic sweater knitting pattern from the 1940s! Featuring a lively tortoise and hare frolicking across the sweater, it is a gentle reminder that there were some fun fashions in the 40s. Knitting instructions and chart are below. Please click on photos to enlarge. ~Marilyn
The American Biba Dolly Look of 1972
In the early 1970s, there was a brief period of time when the so-called Dolly look was the trend in the USA. Based on the Biba look that was all the rage in England, it never quite took the hold that it held across the pond. It was a really stunning vintage ’30s/’40s look, but… Read more »
The Stylish 1947 Studebaker and Coordinating Fashions
There was a time when cars were stylishly smart and colorful, not the boring sameness that they are today. This ad depicting the “New 1947 Studebaker” is a case in point. The body design is by Raymond Loewy, who was a famous industrial designer. Not only is the car a fabulous sunny yellow, but is… Read more »
Cashmere Bouquet Soap Makes You Popular!
I love the bar soap ads from the 1940s, because they were so promising of enticing beauty and popularity. I mean, come on people, it’s soap – SOAP! 😀 Cashmere Bouquet bar soap was especially big on promises. This 1946 ad is really beautiful; showing a lovely painting of a fetching woman with her dashing… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!