If there is one makeup item that epitomizes 1974 to me, it has to be the Kohl/Terra Colours line of Max Factor. I think everyone had those little pots of intense powder to line your eyes and color your lids and cheeks. I remember using this and the powder spilling EVERYWHERE. It was a mess, but the effect was rather stunning. I don’t remember using this much past 1974/75. But it was an interesting new makeup item to experiment with for awhile.
This is a really interesting take on selling shoes. Sandler of Boston was advertising their very chunky 1970s shoes and boots as being reminiscent of your “mother’s mother” shoes she wore in the 1920s. This was a stretch, as no shoes in history were as monstrous as 1973 shoes! Certainly not 1920s Flapper shoes, which were really quite streamlined and elegant. 🙂
Just when I think I had finished scouring my old fashion magazines for anything Betsey Johnson, I FIND ONE MORE! And this has to be my favorite.
OMG, these ‘zingy, snappy cotton separates’ are the BOMB. With Betsey’s delightfully quirky yet intricate styling, they are SO fun and happy and whimsical. I wore a lot of Betsey Johnson designs in the 70s, but they were sewn for me from Alley Cat’s Butterick patterns by my mom.
The prices may seem cheap for 2021 standards – Corduroy jacket ($32), Corduroy pant ($22), Corduroy checkerboard hat ($8), Clown print shirt ($24), Ribbed sweater with clown patch ($16), Quilted clown print pant ($30) – But when you’re making 50 cents an hour as a babysitter in 1973 as I did, it was quite out of reach.
I’m just so glad I got to live through the 70s as a teenager/young adult. So many fantastic fashion memories! 🙂
The May 1974 issue of Family Circle magazine featured instructions on how to make the natty lapel vest and beautiful chiffon cape worn by Robert Redford and Mia Farrow in a scene from the 1974 film, The Great Gatsby. Patterns are below:
This is a beautiful vintage 70s Hermes Paris ad for Caleche perfume. The House of Hermes has been creating the finest fashions in Europe for the finest people in Europe since 1837. Featured are lovely photographs of some of their illustrious patrons: Czarina Alexandra, Anna Pavlova, Lady Randolph Churchill, Colette, George Sand, and Empress Eugenie.
Caleche perfume was launched in 1961, and was created by Guy Robert. It is a very feminine combination of flower, wood, and chypre. I was surprised to find this gorgeous ad, as vintage Hermes advertising seems to be few and far between!
“What becomes a Legend most?”. Blackglama had a legendary ad campaign in the 1970s starring well-known American women modeling their lustrous minks. This fantastic 1973 ad features the fabulous Carol Burnett. Legs for DAYS, baby!
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!