Frederick’s of Hollywood Passion Fashions, 1975
A lot of 70s women’s fashion magazines had Frederick’s of Hollywood ads in the back pages. But Cosmopolitan ALWAYS had a Frederick’s ad, like this one from 1975. I can’t talk about vintage fashion without including these seemingly ubiquitous sexy ads!
Bold and unapologetically naughty, Frederick’s gleefully aired its alluring lingerie proudly. Shown are the Natural Nipples Bra, “Underwired nylon lace half-cups, leave the nipples uncovered!”. Peek Show Bra, “Envelope-like openings in cups unfold allowing nipples to peek out seductively”. Love Nest Panties, “Temptingly transparent panties designed to light his fire”. Caress Away Stretch Mark Lotion, “Helps smooth out for hours ugly stretch marks, due to pregnancy or weight loss”. French Fantasy, “The tiniest French-cut bikini panty of softest nylon tricot”. Frenchy, “Sheer halter gown hangs loose from the back-buttoned neck band. Beige lace trim runs all the way down to the deep fanny V”. Baby-O, “Lace-trimmed baby doll is Antron III nylon. Bra top fits under the bust. Matching panty”. Tie One On, “Tunic top and flared pants have open ties running down the sides”. Super Sheer, “Wicked wispy nylon tricot sleeper gathers with elastic under the bust”. Crafty Caftan, “A robe of Near East magic!”. A Little Something, “Bra has elastic shoulder straps and underbust elastic. Teeny string bikini. Flower-appliqued stretch nylon lace”.
You could order by sending a check and coupon via snail mail. If you were in a hurry, you could call the Toll Free Order Hotline. Not really all that different from online shopping!
Princess Mara Ruspoli for Chanel No. 19 Perfume, 1975
This is a hauntingly beautiful ad from 1975 for Chanel No. 19 perfume. Princess Mara Ruspoli – all cheekbones and haughty gaze – is dressed in an silk shirt and heavy gold chain medallion. Quoting, “There is only one thing in the world worse than being vulnerable. And that is not being vulnerable.” Deep.
Chanel celebrated the spirit of No. 19 by dedicating its glorious fragrance to the world’s most irrepressible women. The House of Ruspoli is historically one of the great aristocratic families of Rome. All its members hold the title of Prince of the Holy Roman Empire. The photograph is by Snowdon (yes, that Lord Snowdon).
An Easy Jumbo Stitch Poncho and Hat to Knit, 1976
I love this fabulous Boho 70s chunky, jumbo stitch poncho and hat! For spectacular and warm winter dressing. Capture the rosy hues of a frosty sunset in this lush and subtle blend of four shades of mohair yarns. Sides are closed for extra shelter. Matching hat is cuffed and cozy. Knitting instructions are below. Click on photo to enlarge.
Giant Poncho and Hat Knitting Pattern
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The Apple Polishers Pot o’ Gloss
Yardley of London, 1972
Another great Yardley of London Pot o’ Gloss ad from 1972! This one is for The Apple Polishers – The rich apple colors from an autumn orchard. The lovely model looks familiar, but I can’t remember her name. Let me know if you do!
The Apple Polishers for lips came in shades of Delicious, Pomegranate , Winesap, Rome Beauty and McIntosh Red. The Apple Polishers for cheeks came in shades of Delicious, McIntosh Red and Pomegranate.
I get super nostalgic every time I find a Pot o’ Gloss ad. It literally was the best lip gloss ever made and I miss it. Yardley: if you can’t start producing Pot o’ Gloss again, could you pretty please send me some from your archives? Thank you. 🙂
Bare Halter Dress and Skirt/Strapless Sundress
Tie-On Caftan, Tunic Top and Sundress
While flipping through the June 1976 issue of Glamour Magazine, I saw not only this fabulous Boho fashion editorial but HOW TO MAKE THEM! The easy, no-patterns, no zippers, no buttons instructions are included. Seriously, what fashion magazine does that anymore? Just another reason why I am glad I have a huge stash of my old 1970s fashion magazines – there are always surprises!
These beachy Bohemian-vibe fashions are timeless. For a second I thought I was looking at an Ace & Jig catalog, but quickly realized that it is now 2018 not 1976! I totally wore all these styles in the 70s, and still wear them now. Okay, maybe not the halter dress, but I rocked the look in 1976. My favorite look is the model with the striped tunic top. With her rolled-up jeans and lace-up espadrilles, she looks how I look all summer (both then and now).
The Bare Halter Dress, Skirt/Strapless Sundress, Tie-On Caftan, Tunic Top and Sundress instructions are below, with fabric suggestions. Click on the photos to enlarge:
Pattern-less Fashions Instructions
Pattern-Less Fashions Instructions
I hope you enjoy these cool pattern-less sewing instructions and fashions!
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Dorothy Hamill for Clairol’s Short & Sassy, 1976
Dorothy Hamill became America’s Sweetheart after her gold medal ice-skating win at the 1976 Winter Olympics in Innsbruck, Austria. Dorothy had developed a new skating move – a camel spin that turns into a sit spin – which became known as the “Hamill Camel”. Not only was this new spin dramatic, but it perfected showed off her precision-cut wedge hairstyle when it flew out around her head. This hairstyle was created by her hair stylist, Yusuke Suga, and became a huge fad.
I can distinctly remember watching Dorothy in the 1976 Olympics, and being enthralled with not only her skating performance but with her hair. THAT HAIR. I was propelled to cut off my long, side-parted hair into the Wedge. I have thick hair with a lot of body, so it worked well for me. I wore this cute style for about two years, but the frequent haircut maintenance required to keep it looking sharp started wearing on me.
Of course, Clairol capitalized on her ‘short and sassy’ look by developing “Short & Sassy” shampoo and conditioner for short hair. They touted that short hair has special needs, like body and bounce. The conditioner had more than twice the protein of leading conditioners.
It remains a classic, flattering hairstyle to this day. I, however, have reverted back to my original early ’70s long, side-parted style. It’s also a classic, but requires A LOT less maintenance.