From the September 1985 issue of Vogue magazine, this is a fabulous advertising spread of Yves Saint Laurent ~ Rive Gauche fashions and footwear. Photographed by the iconic Helmut Newton, these bold and striking YSL designs are incredibly ’80s. Enjoy!
This 1985 Prell shampoo ad featuring one of my favorite models, Christie Brinkley, is pretty awesome. First of all, THAT 80s HAIR! Thick, full and natural-colored; she was in possession of quite the mane. In the ad, Christie gives the credit for her bouncy tresses to Prell Shampoo and Prell Conditioner: Because Prell shampoos body in, instead of out. It works with your hair to bring out fullness and make the most of what you have.
I can’t use Prell shampoo anymore because I color my hair. I have to use all manner of “color preserving” shampoos and conditioners now. But back in the day when I did use Prell, it was pretty amazing stuff – my hair was super clean and full of body. So I agree with Christie, vintage 1980s speaking!
Wearing pantyhose – or any type of leg covering – was practically a requirement in the 1980s. No woman went bare-legged ever (well maybe in the heat of summer, but it was questionable). I just remember buying masses of pantyhose to wear to work in my 1980s banking days. The most popular nylons of the day had to be L’eggs. Packaged in cute plastic egg containers and sold at drug and grocery stores, it was an economical and durable brand to wear.
This great ad, from the September 1985 issue of Vogue magazine, is for L’eggs Colors Pantyhose. The brightly colored hosiery is featured on an illustration of the Radio City Music Hall Rockettes. The showstopping colors came in all the L’eggs styles – Regular, Sheer Elegance, Sheer Energy and Control Top. Nothing beats a colorful pair of L’eggs!
Being half-Finnish, I am a huge, HUGE Marimekko fan. Of course, Marimekko is the iconic Finnish fashion and lifestyle house noted for their bright colors and bold designs. I love all of their stuff but, being made in Finland, it is usually way too expensive for my frugal budget.
Enter the Marimekko for Target line! At first I was rather aghast at my beloved Marimekko doing a stint for Target, thinking it might somehow sully the brand. And it seemed as though it was all bathing suits and beachwear (shudder). The line quickly sold out online, but luckily I was able to score this groovy caftan in person. It was the only one left, and in a size Small/Medium. Surprisingly it fit, considering I’m more of a size Large/XL.
This long caftan is in the Kukkatori – “flower market” in Finnish – art print. The fabric is 100% rayon and it drapes beautifully. Yes it’s made in China (don’t look too closely at the stitching), but overall it’s very well designed and I love the bold print.
I have to say kiitos (thank you) to Target for this fab collaboration with Marimekko! It’s not the Finnish design house stuff, but it’s a good way to get fun and affordable products out for the masses to wear and enjoy.
I’ve been a huge perfume fan my whole life. So perusing through the September 1985 issue of Vogue magazine, I was reminded of the many scents that I wore and were popular that year. But the scent that captures the essence of the ’80s to me was the ubiquitous Giorgio of Beverly Hill perfume. Seemingly everyone wore it. It was strong, instantly identifiable, and left a lot of sensitive-to-scent people coughing and gagging in its wake. I remember women wearing this to work (I worked in corporate banking), and having to smell it all day long. It lingered everywhere; especially when you were trapped on the elevator with someone wearing it. I don’t recall wearing this myself – I think I got enough of it from the wearers around me.
Paris d’Yves Saint Laurent parfum was more my style. Of course my favorite YSL perfume was and is Opium, but I did venture out into some of his other scents. As I remember it, Paris was a more flowery scent. I loved the whole ad imagery of this scent – slightly reminiscent of the golden age of 1950s Paris – very French classic elegance.
Calvin Klein’s Obsession perfume was actually launched in 1985. With its sexy advertising campaign featuring nudes, it got a lot of attention due to shock value. Obsession is a perfect Oriental blend and is also one of my favorites.
Ysatis by Givenchy, a lovely coconut-y floral scent parfum, launched in 1984. It’s fun to practice pronouncing it – “Eee-sant-ees by Jee-vahn-shee – in your best French accent. What I like about this ad is its ’80s Art Deco revival style. It features a painting within a painting of designer Hubert de Givenchy.
While Revlon’s Charlie perfume will ALWAYS remain a scent of the ’70s for me, it was still kicking around in 1985. With its insouciant Annie Hall-like model updated for the ’80s, it declares “Wear an original”. Introduced in 1973, I wore it then. But I don’t recall wearing Charlie after about 1975.
White Shoulders was an American perfume that was introduced in the 1940s by Evyan. “The best the world has to offer.” With its lilac/jasmine/rose/gardenia blend, it was and is a classic fragrance. This 1985 incarnation of White Shoulders advertising features a photograph of of a white-shouldered woman, with a man looking on. They are surrounded by a painting of white shouldered/nude women. To me, even though I didn’t wear White Shoulders, this remains an iconic 1980s advertisement.
Chanel, in the 1980s, was emerging distinctively under its fashion designer Karl Lagerfeld. This 1985 ad shows deep, bold RED lipstick and nail polish, as befitting the shoulder-padded-power-suit-wearing style that was so chic in in that era. Chanel Red remains a classic to this day, but it was absolutely perfect for that statement-making ’80s fashionista!