Scholl “Better than Barefoot” Exercise Sandals, 1974

Scholl Exercise Sandals Ad – Mademoiselle April 1974 ~Finnfemme

“Come feel the hills and valleys of your feet”. This is a very poetic ad for Scholl exercise sandals. These sandals were extremely popular in the 70s, even though (I thought) they were hard to wear. This 1974 version came in either a red, blue, or bone cushioned leather strap, and a flat or raised heel. They sold for $12.95 ($68.08 in today’s dollar).

“Come rest your feet in the hollows and the rises.

Experience the coolness of polished beechwood against the warmth of bare skin.

Feel the little mound we call the toe-grip, that helps you turn mere steps into a beautiful toning and awakening for your legs.

Celebrate the sole, for it is the most sensitive thing of all.

Scholl, the original Exercise Sandal.

Feeling is believing.”


Yardley “True-Love” Slicker Nail Shades, 1974

Yardley Slicker Nail Shades – Mademoiselle April 1974 ~ Finnfemme

Found another Yardley of London ad that I’d not seen before! This one is For “true-love” Slicker nail polish. The ad features models that look like they’re in their 40s; quite a switch from Yardley’s supermodels of the 60s, and the artsy young teen models of the early 70s.

The 12 new Slicker Nail Shades were: For You|Pine, True Blue, Am I Blue?, Cuddlin’ Coral, My Lady Lavender, Flirting With Pink, Cosmic Coral, One-To-One Pink, I’m Blushing, E.B. Browning, Gold Hands/Warm Heart, and Warm Friends. All were supposed to give you perfect color coverage, dry quickly, and resist chipping.


Kraft Food’s Psychedelic 1969 Bake Sale Recipes

Kraft Psychedelic Bake Sale Recipes, Co-ed magazine, January 1969 ~Finnfemme

This is a delightful collection of “psychedelic” bake sale recipes from Kraft Foods! I love the groovy decorations and colors. You could make Guru Goodies, Kookie Pops, Pow Wow Cake and Tiffany Cheese Cake.

Far out, man!

Marilyn 🙂

Using Sun-In for Sun-Lightened Hair, 1971

Sun-In ad, Glamour Magazine June 1971 ~ Finnfemme

Ah, the 1970s; when we could lay in the sun basted in baby oil, and not have a care in the world. The sun wasn’t something to be fearful of back then, SPF? WHAT on earth was that? The goal was to get your tan as dark as you could, even if it involved a bad sunburn along the way.

Of course, you had to have your hair as light as you possibly could to complete that beachy look. The OG sun lightener was Sun-In, made by Toni & Sun. All you had to do was spray on Sun-In under the sun, and see what happens. They had two formulas, Regular: for light brown as well as blonde, and Super: for darker brown or hard-to-lighten hair. The end game of all this spraying and sunning was to have all the boys flock to you in the summertime, naturally!

~Marilyn 🙂

Rit DIY Tie-Dye Tights, 1970

Tie-Dyeing has been popular with the trendy DIY crowd since the late 1960s. This groovy ad from the September 1970 issue of Co-ed magazine shows how you can take plain white tights and tie-dye ’em with Rit Dye.

Who loves the reptile revolution? Who digs the tie-dye explosion? You!


Yardley of London’s Slicker Lip Polish, 1971

Yardley of London introduced its wildly popular Pot o’ Gloss in 1970, but this great ad from the May, 1971 issue of ‘Teen magazine shows that Slicker Lip Polish was still making an impact. Yardley was getting into a more natural look in their advertising, using what looked like more ‘everyday’ models. Gone were their supermodels of the 1960s; Jean Shrimpton, Olivia Hussey, and Patsy Sullivan. The 1970s were here, and they were adapting to a more Boho, folk, hippie style.