Bonne Bell Cosmetics Production in Cleveland, 1973

Bonne Bell ad – Mademoiselle October 1973 – FINNFEMME

This is a pretty interesting ad, showing Bonne Bell’s production facilities in Lakewood, Ohio. The plant was called “Georgetown Row” for its charming authentic Georgetown exterior. Behind the exterior were the production and office facilities. Of course, Bonne Bell was most famous for Ten-O-Six lotion (I can still smell it), and Lip Smackers (I can still smell those too). Any teenage girl in the 60s and 70s will know what I am talking about! 🙂

~Marilyn

Gleaming Moon Drops Lipstick by Revlon, 1973

Moon Drops Lipstick by Revlon – Mademoiselle October 1973 – FINNFEMME

The most striking thing to me about this Revlon ad is the model in a slammin’ blue fully-sequined jumpsuit. But, I digress. The whole point is to showcase the wet – gleamy – shiny – sexy – ‘juiced with color’ – smooth – ‘spilling with shine’ – glide-y – moist – yummy – young – never gooey Moon Drops Moisture-Creme Lipstick and Luminesque Lipfrosts. They do go a little overboard on the adjectives, but the lipstick does look nice.

~Marilyn

Katharine Ross for Helena Rubinstein Fresh Cover Makeup, 1973

Katharine Ross for Helena Rubinstein makeup – Mademoiselle October 1973 – FINNFEMME

The gorgeous actress Katharine Ross was an It girl in the late 60s, early 70s with the success of her movies, The Graduate, and Butch Cassidy and the Sundance Kid. She also did some modeling, most notably with Helena Rubinstein makeup. This ad is for Fresh Cover makeup, with which your skin was supposed to be able to breathe while being long-lasting.

~Marilyn

Offspring Knits Designed by Trisha Sayad, 1975

Offspring Autumn ’75 Designed by Trisha Sayad – Mademoiselle August 1975 – FINNFEMME

This is a really cool ad for Offspring designed by Trisha Sayad. I’m not really familiar with Trisha, but upon a bit of research it looks like she designed a lot of bold graphic sweaters and knitwear in the 1970s. This ad features model Sunny Redmond – who I can recognize even with clown makeup on – in a whimsical pose in a whimsical sweater. This is what I miss about 70s fashion: fun, whimsy, lightheartedness, creativity and a strong boho vibe.

~Marilyn 🙂

Dull Camouflage Colours Makeup by Mary Quant, 1975

Camouflage Colours by Mary Quant ad – Mademoiselle August 1975 – FINNFEMME

“My new colours for Autumn are very dull”, says Mary Quant. “But you’ve never seem such great dull colours before”. It’s funny, I almost bypassed this ad because it WAS rather dull! Mary Quant was probably ahead of her time when it came to earthy shades of makeup (and clothing). The 70s were very flashy and colorful, and this just didn’t match the vibe of the time. I do love the smoky eye here. Wow. It is spectacular, and this makeup trend didn’t really catch on until the early 2000s.

~Marilyn

The Monet Zodiac Collection Jewelry, 1975

The Monet Zodiac Collection Pendants – Mademoiselle August 1975 – FINNFEMME

Astrology and the zodiac were really popular in the 1970s. These Monet pendant charm necklaces depicting each sign of the zodiac are really beautiful. I particularly like the lion (Leo), fish (Pisces), bull (Taurus) and ram (Aries), even though my sign is the twins (Gemini).

~Marilyn