Jerry Hall Models Hot 70s Loungewear

Jerry Hall started her modeling career in 1975, when she was discovered sunbathing on a Saint Tropez beach by fashion agent Claude Haddad. This 1975 series of ads for Celanese Arnel loungewear in Cosmopolitan magazine must have been one of her first modeling assignments. Her long blonde hair, six foot height and Texas twang made her one of the most visible and photographed models of the day. Here she modeled along with men who were considered hot and sexy in 1975. Perhaps a precursor to Mick Jagger, who she started dating in 1977!

He drives a truck. Or runs a conglomerate. What LovinWear do you wear for him? This helplessly feminine, fragile floral in velour of Celanese Arnel triacetate and nylon. By Davidbrown California, 1975

His favorite sports are 1. skiing 2. surfing 3. you. He’s terrific at all of them. What LovinWear do you wear for him? This super-sensational robe of super-sexy fake suede – a fabulous put-on made of Celanese Arnel triacetate and nylon. By Loungees, 1975

He’s young (maybe younger than you are). He’s sent you a love poem, unsigned. What LovinWear do you wear for him? This Alice-in-Wonderland robe in tender velour of Celanese Arnel triacetate and nylon. By John Kloss for Cira, 1975

He’s a European. Or Latin. You are his life’s Grand Passion. He says. What LovinWear do you wear for him? A shocking pink lounge shirt, unbuttoned to here – and here! In voluptuous velour of Celanese Arnel triacetate and nylon. By Bonnie Cashin for Evelyn Pearson, 1975


Crochet Pattern for a Vintage 70s Flingy Tri-Square Shawl

Flingy Tri-Square Shawl, 1976.

Three giant granny squares that started small and just kept growing! Helen Bullett designed it in rich earth colors, joined the completed squares with single crochet, then bordered it with deep fringe. Smashing! In knitting worsted. Instructions are below. Please click on photos to enlarge.










Crochet a Vintage 70s Granny Square Floppy Hat

Crochet a Granny Square Floppy Hat, 1976.

Since today is Halloween (BOO!) I was inspired to post this candy-corn-color crochet pattern. Thick glossy yellow and orange rug yarn makes a brilliant casual hat. Designed by Susan Fairfield, the crown is granny squared and scalloped brim is single crocheted. Instructions are below. Please click on photo to enlarge.


Knit a Vintage 40s Hare and Tortoise Cardigan Sweater (Pattern)

Vintage 1940s Hare and Tortoise Zip Cardigan Knitting Pattern

This is a fabulous graphic sweater knitting pattern from the 1940s! Featuring a lively tortoise and hare frolicking across the sweater, it is a gentle reminder that there were some fun fashions in the 40s. Knitting instructions and chart are below. Please click on photos to enlarge.


Crochet a Vintage 70s Long Granny Square Vest

Long Tailored Vest Crochet Pattern, 1976.

This is a fab vintage 1976 crochet pattern using granny squares to make a long tailored vest! Knee-length vest designed by Sally De Gaetano is made of large grannies connected with shells. Lower back and side seams have gussets of shells to give the gentle ease of a slight A-line. Shoulders and shaped neckline are also worked in shells. Make it with knitting worsted.

Instructions below. Please click on photos to enlarge.








70s Cheryl Tiegs and the Virginia Slims Tennis Sweater

The 1976 Virginia Slims Tennis Sweater. Model: Cheryl Tiegs

This is a Virginia Slims cigarette ad from 1976, featuring model Cheryl Tiegs modeling the ‘tennis, golf, visit Aunt Martha, stroll-in-the-park sweater’. It’s interesting to note that in the 1970s smoking was still considered rather benign and socially acceptable. Case in point: here we have the healthy All-American model Cheryl posing with a cigarette and happily grinning. Virginia Slims, which was marketed for women, capitalized on the slimmer and longer cigarette as a contrast to men’s cigarettes.

The tennis sweater was made of 100% acrylic and was completely machine washable (very handy when getting rid of smoke stench). It was embroidered with a tennis racquet-wielding flapper lady and their slogan. “You’ve Come A Long Way, Baby”. Available for $9.00 and two pack bottoms from Virginia Slims Regular or Menthol.

I have seen these tennis sweaters go for a pretty penny on eBay. My guess is that they are rather rare, considering the rigamarole you had to go through to buy it!