Fruit of the Loom Denim Shoulder Bag, 1975

Fruit of the Loom Denim Shoulder Bag – Seventeen August 1975 – FINNFEMME

I’ve always thought that Fruit of the Loom was dedicated to making T-shirts and underwear, but apparently they had a brief foray into denim and jeans in the 1970s. This denim shoulder bag is really cute, with its front and back pockets and jeans styling. I’m sure it would be a major collectible today, should you happen to run across it!


Creepy “Gee, Your Hair Smells Terrific!” Fragrance Shampoo & Conditioner, 1975

“Gee, Your Hair Smells Terrific!” fragrance shampoo ad – Seventeen August 1975 – FINNFEMME

Yikes, some product’s advertising is cringeworthy, especially in today’s times. This “Gee, Your Hair Smells Terrific!” ad is rather distasteful, bordering on harassment, with a young man sniffing and commenting on a fellow student’s hair. The whole point of the shampoo and conditioner was the fragrance: “like meadows of wildflowers in spring”. I thought the shampoo was a bit weird then, and even weirder now. I do remember buying a bottle once out of curiosity, and while my hair did smell pretty good, I never bought another bottle. Turns out that my regular Breck or Prell shampoo worked just fine… and I didn’t have any creeps sniffing my hair in class.


Bonne Bell Dr Pepper Lip Smackers, 1975

Bonne Bell Lip Smackers – Seventeen August 1975 – FINNFEMME
Bonne Bell Dr Pepper Lip Smackers – Seventeen August 1975 – FINNFEMME

I can still smell this! I remember carrying around Dr Pepper Lip Smacker when I was in college, and applying it between classes. The tube was HUGE (4 times bigger than any other lip gloss), and it smelled -and tasted- fantastic. It was very gloppy and moisturizing, and left a sheer sheen of color. Perfect for the boho teenager that I was in the 70s. 🙂


Coty Your Face Makeup, 1973

Coty ‘Your Face’ Makeup, 1973 – Mademoiselle October 1973 – FINNFEMME

The adorable model Bonnie Lysohir is in this ad for Your Face makeup by Coty. This collection came in cute little tubes and containers. The best one was the Your Face foundation tube that had its own concealer in the cap. It was genius, and I remember using it to cover my interminable pimples. Ah, good times being a teenager! 😀


Cover Girl SuperSheer Makeup, 1973

Cover Girl SuperSheer Makeup – Mademoiselle October 1973 – FINNFEMME

Makeup trends were starting to be towards a more natural look in the 1970s. This Cover Girl ad was for SuperSheer foundation, which was formulated to ‘look and feel like no make-up at all’. The model looks so fresh and pretty. More of an earthy, boho vibe than the dramatic heavy makeup of the previous decade.


Bonne Bell Cosmetics Production in Cleveland, 1973

Bonne Bell ad – Mademoiselle October 1973 – FINNFEMME

This is a pretty interesting ad, showing Bonne Bell’s production facilities in Lakewood, Ohio. The plant was called “Georgetown Row” for its charming authentic Georgetown exterior. Behind the exterior were the production and office facilities. Of course, Bonne Bell was most famous for Ten-O-Six lotion (I can still smell it), and Lip Smackers (I can still smell those too). Any teenage girl in the 60s and 70s will know what I am talking about! 🙂