Posts Tagged: foundation

Coty Your Face Makeup, 1973

The adorable model Bonnie Lysohir is in this ad for Your Face makeup by Coty. This collection came in cute little tubes and containers. The best one was the Your Face foundation tube that had its own concealer in the cap. It was genius, and I remember using it to cover my interminable pimples. Ah,… Read more »

Cover Girl SuperSheer Makeup, 1973

Makeup trends were starting to be towards a more natural look in the 1970s. This Cover Girl ad was for SuperSheer foundation, which was formulated to ‘look and feel like no make-up at all’. The model looks so fresh and pretty. More of an earthy, boho vibe than the dramatic heavy makeup of the previous… Read more »

Pretty in Woodbury Dream Stuff, 1955

Woodbury Dream Stuff: When you’ve just got to be beautiful in nothing flat… Such a pretty ad from the August 1955 issue of Woman’s Home Companion! I love the gorgeous model in flowers and pastels – so feminine. Dream Stuff was a sheer, clinging foundation-and-powder in compact form. It was intended for the busy modern… Read more »

Loretta Young for Max Factor Pan-Cake Make-up, 1946

This is an interesting tie-in ad from 1946 that has actress Loretta Young promoting both a product (Max Factor Pan-Cake makeup), and her movie (“The Stranger”). It makes sense to have a beautiful Hollywood actress promoting Pan-Cake makeup, as it was initially developed to be used in Technicolor movies. The old-style greasepaint makeup used in… Read more »