This is a wonderful Max Factor makeup ad from the April 15, 1963 issue of Vogue magazine. The early 1960s were a particularly elegant and classic time, due in part from the stylish influence of First Lady Jackie Kennedy. The models here are particularly stunning and high-maintenance; not your everyday woman. Max Factor makeup was… Read more »
Posts Tagged: foundation
Coty Your Face Makeup, 1973
The adorable model Bonnie Lysohir is in this ad for Your Face makeup by Coty. This collection came in cute little tubes and containers. The best one was the Your Face foundation tube that had its own concealer in the cap. It was genius, and I remember using it to cover my interminable pimples. Ah,… Read more »
Cover Girl SuperSheer Makeup, 1973
Makeup trends were starting to be towards a more natural look in the 1970s. This Cover Girl ad was for SuperSheer foundation, which was formulated to ‘look and feel like no make-up at all’. The model looks so fresh and pretty. More of an earthy, boho vibe than the dramatic heavy makeup of the previous… Read more »
That Hippie Boho Natural 70s CornSilk Makeup
This vintage 1974 ad for CornSilk Cosmetics makeup seems very current to me. CornSilk foundation and powder was meant to give your skin a silky, natural glow while absorbing oil. It appealed to the more hippie/boho/folksy 70s gals, of which I was one. I had VERY oily, acne-prone skin then, and was always looking for… Read more »
Pretty in Woodbury Dream Stuff, 1955
Woodbury Dream Stuff: When you’ve just got to be beautiful in nothing flat… Such a pretty ad from the August 1955 issue of Woman’s Home Companion! I love the gorgeous model in flowers and pastels – so feminine. Dream Stuff was a sheer, clinging foundation-and-powder in compact form. It was intended for the busy modern… Read more »
Loretta Young for Max Factor Pan-Cake Make-up, 1946
This is an interesting tie-in ad from 1946 that has actress Loretta Young promoting both a product (Max Factor Pan-Cake makeup), and her movie (“The Stranger”). It makes sense to have a beautiful Hollywood actress promoting Pan-Cake makeup, as it was initially developed to be used in Technicolor movies. The old-style greasepaint makeup used in… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!