Posts Tagged: Seventeen Magazine

Those Vintage ’70s Wide-Leg Denim Jeans

This is a great Landlubber ad that shows just how huge jeans were in 1975. I mean literally huge! Very wide-legged all the way down, not just below the knee like bell-bottoms. There was no such thing as lighter-weight stretch denim – as I remember, in the ’70s – so I am sure these jeans… Read more »

The Original 1975 Frye Boots

The iconic Frye Boot, as we know it, made its fashion debut in 1975. Super chunky and sturdy, it fit right in with the mid-70s earthy ‘back to the land’ vibe. The collegiate-style Campus Boot became an all-American symbol of rebellion and freedom.  Soon everyone was clunking around in Frye boots, or a reasonable facsimile… Read more »

1972 Betsy Johnson of Alley Cat Wool Fashions

I love this American Wool Council/Alley Cat ad from the August 1972 issue of Seventeen magazine. Betsey Johnson teamed up with the Wool people, as she had done with the Cotton people previously. I like the fact that she placed such great emphasis on American textiles and manufacturing. These were quality fashions, meant to last…. Read more »

The Bulletin Board Bag AKA Vintage 1970 Pinterest

I ran across this unusual ad in the August 1970 issue of Seventeen magazine. It advertised the Bulletin Board Bag – a $9 wood purse with rope handle – that had a four-sided cork bulletin board. You could ‘design it with love’ by decorating it with snaps of special people, signs, flowers, team heroes, school… Read more »

The 1971 Yardley Pot o’ Glossapalooza!

Being the vintage Yardley of London freak that I am, I thought I had exhausted all the Seventeen magazine Yardley advertising from my personal collection. But, no; I just found an amazing two-page ad in the March 1971 issue. And it’s for my absolute favorite, Pot o’ Gloss! The cool thing is that there were… Read more »

The 1971 Ukrainian Folkloric Bohemian Look

I ran across these fabulous Slavic/Ukrainian fashions in my February 1971 issue of Seventeen magazine. This folkloric style was extremely popular in the 1970s, and is experiencing a resurgence with the Neo-Folk embroidered designer dresses of Vita Kin and Ulla Johnson in 2017. Needless to say, my love of this style is just as strong… Read more »