Lee Authentic Bib Overalls for Girls, 1971

I love this straightforward 1971 ‘Teen magazine ad for Lee Authentic bib overalls for “girls”. They were authentic – made exactly as the famous LEE work overalls in every detail – now in fashion fabrics, colors and patterns – a figure flattering fit with flared bottoms. This was a new thing; making jeans and overalls fitted to the female form. I love the red stripes and cute style!


Clairol’s Born Blonde Hair Lightener, 1970

This ad from the February 1970 issue of Co-ed magazine for Clairol’s Born Blonde lightener is so fabulous. The very modern model with her long crimped hair made an impression on me when I first saw the ad (in 1970), and made the same impression on me when I found the ad 50 years later! 50 years? How can that possibly be?

To get the model’s angelic look, you first had to color your hair using the two-step lightening process of Born Blonde. Second, style. To get the look in the photograph, you make lots of tight little braids just where you want the curl to be. Then, when your hair is dry, comb them out. Gently. And there you are – angel-haired.


Love’s Glossy Lip Tint in 1972

Love Cosmetics had a popular ad campaign in the 1970s, with ‘This is Love in 197_ ‘ (year) as their tag line. This particular ad is from 1972 for Love’s Glossy Lip Tint. The model had the mysterious 1930s look that was trendy in the early 70s. The sensuous lip tint colors of Juicy Melon, Ripe Red, Wild Raspberry, Strawberry Wine, and Poppy Pink were bold, high-gloss and super smooth.


Heaven Sent Perfume, Vintage 1973

This is a really pretty vintage 1973 ad for Heaven Sent fragrance by Helena Rubenstein. Heaven Sent was one of those seemingly ubiquitous scents in the 1970s. I remember it being a very flowery, feminine perfume and instantly recognizable to the nose. I love the pink cloche hat and floral shirt on the lovely Boho model!


Vivara Perfume Designed by Emilio Pucci, 1973

Wait, WHAT? Emilio Pucci has a perfume line and this is the first I’ve heard of it? This 1973 black and white ad for Vivara perfume is rather un-Pucci-esque. The model is wearing sort of a sheer scarf in a geometric Pucci design, but it is sadly lacking the vivid Pucci colors.

The original Vivara perfume was launched in 1965 for the “modern and rebellious woman”. It was a green chypre scent of the Mediterranean summer sun in Emilio Pucci’s distinctive style. Vivara (2007) perfume was launched in 2007.


Maybelline Blooming Colors Traveler Kits, 1973

I really love the beautiful spring flowers in this 1973 Maybelline ad! Blooming Colors Travelers kit had everything you needed to take colorful eyes wherever you go. The kit had three spring soft shadows from the famous Blooming Colors collections; super Automatic Overliner in a color to complement; plus Blooming Colors Automatic Mascara to pull the whole look together.

There were five kits to choose from: Blue, Green, Brown, Black, and Plum. It let you – and others – be carried away with the beauty of your Maybelline eyes.