Loretta Young for Max Factor Pan-Cake Make-up, 1946

Finnfemme: Loretta Young for Max Factor Pan-Cake Makeup, 1946This is an interesting tie-in ad from 1946 that has actress Loretta Young promoting both a product (Max Factor Pan-Cake makeup), and her movie (“The Stranger”). It makes sense to have a beautiful Hollywood actress promoting Pan-Cake makeup, as it was initially developed to be used in Technicolor movies. The old-style greasepaint makeup used in black and white would reflect colors from the surrounding scenery and reflect on the actor’s faces. Many screen stars knew of this issue and refused to appear in Technicolor films. Thus, the “pancake” matte style makeup was created by Max Factor Hollywood to solve the problem. Pan-Cake makeup was first used commercially in the 1937 Technicolor Process 4 film “Vogues of 1938”. The new makeup was very successful and was soon embraced by the Hollywood studios.

“Look Beautiful Always…today and tomorrow” suggests that Pan-Cake makeup will give you a glowing complexion and hide imperfections today, while safeguarding the skin against sun and wind which bring aging signs tomorrow. Which, considering all the anti-aging/sunscreen promotion now, was a little ahead of its time then.

~Marilyn

Cutex ‘Play Red’ Nail Polish, Summer of 1946

Finnfemme: Cutex "Play Red" Nail Polish - Summer 1946This is such a beautiful, modern-looking ad from the August 1946 issue of Ladies’ Home Journal magazine. Cutex “Play Red” Nail polish – the newest color under the sun. Brilliant, sun-sparkle color that glows in daylight – moonlight too… spice for the browned-butter shade of your skin.

I love the intensity of colors used in the artwork. The elegant legs and hands reaching out from under a beach umbrella show off the polish so prettily. Nice touch with the long red ribbon too. The beach scene shows three lovely bathing beauties doing ballet poses, while a dog looks on. Just a gorgeous way to sell nail polish!

~Marilyn

Ode To The Made In USA Vintage Wood Peg Clothespin

Finnfemme: Ode to the Made In USA Vintage Peg ClothespinYesterday, while doing a round of thrift store shopping, I found a bag of vintage 1960s Penley’s old-style wood peg clothespins. I was rummaging through a messy basket of sewing patterns and yarn, and found them at the bottom of the pile. Manufactured by the Penley Brothers in West Paris, Maine, USA. Still sealed in the unopened package, it bore an old Penney’s price tag sticker. Originally 50 cents, it was marked down to 25 cents. I paid $1.99 at the thrift store, however. 🙂

This was a cool find for me, an avid vintage-lover and clothesline/clothespin user. You see, they just don’t make ’em like they used to. Penley Corporation, which was founded in 1923, closed its doors in 2002 and laid off its manufacturing employees. Penley still imports and distributes clothespins, but they are now made overseas. In fact, most clothespins are now made overseas and are mostly cheap plastic or flimsy wood. I can’t tell you how many clothespins that I’ve broken and had to throw away. The newer ones are mainly used for craft projects and not for its original intent. In fact, many people have never seen a clothespin in actual (laundry) use, and have no idea what it’s made for!

I’ve never used the the peg style clothespin, but it is really interesting to me. Made of a single piece of bifurcated wood, there is no spring clamp. A common gripe of mine is the falling-apart of the two-piece clothespin. The peg style seems especially sturdy.

Now that the days are getting a bit warmer, soon I’ll be able to shift my line-drying outdoors. My clothesline will be put to good use once again. And you can be sure I will be using these authentic Maine Woods peg clothespins!

~ “There is nothing like the smell and feel of crisp linens right off the line.” ~ musician Shelby Lynne

~Marilyn

 

Yardley of London’s Soft Baby Look of 1972

Finnfemme: Yardley of London Soft Baby Look of 1972This is a really pretty Yardley of London ad from 1972 for Sigh Shadows. The model is fresh and lovely, as Yardley models tended to be in the late 60s/early 70s.

There was a pastel-ly, soft, sweet, baby look that was big in 1972. Not only in clothes, but in cosmetics. Yardley capitalized on this trend by introducing ‘The Baby Powders’ Sigh Shadow. For a look of wide-eyed innocence, it came in four sets of nursery colors: Baby Blue ‘n Coo, Baby Lav ‘n Lace, Baby Mint ‘n Tint, and Baby Pure ‘n Sure.

You finished off the look by adding a fine line of Easy Liner, and Lash-A-Lot mascara (in Brook Blue, of course).

~Marilyn

 

A Fabulous Finnfemme New Year’s Eve To You!

Happy New Year's Eve from Finnfemme!It’s New Year’s Eve and I’m in the midst of making my traditional Hoppin’ John and cornbread, but I thought I’d pop in to wish you all the best in 2016!

I’m not one for making resolutions. All that “New Year, New Me” business is not my style. I rather like just keep on keeping on with being fabulous.

Here’s to continued fabulousness in 2016!

Now, on to the champagne! 😀

 

Cheers, Marilyn 

 

A Merry Vintage 1935 Christmas

Finnfemme: A Merry Vintage 1935 Christmas. Delineator magazine coverI was flipping through the December 1935 issue of Delineator magazine, and found some great material. It’s interesting that, while in the midst of the Great Depression, they managed to project a glorified zeitgeist of the day. The cover photo is of two adorable children beautifully dressed as angels, perhaps for a Christmas play.

Finnfemme: A Merry Vintage 1935 Christmas. PoemA Christmas poem was written.

Finnfemme: A Merry Vintage 1935 Christmas. Canned Pineapple adCanned pineapple was new and exciting. Somehow they managed to put it on everything.

Finnfemme: A Merry Vintage 1935 Christmas. Aunt Jemima adAunt Jemima wasn’t politically correct, but damn those ham ‘n’ waffles look good.

Finnfemme: A Merry Vintage 1935 Christmas. Camel cigarettes adSociety women smoked the hell out of their Camel cigarettes, while managing to maintain their elegance.

Finnfemme: A Merry Vintage 1935 Christmas. Lucky Strike cigarette adFashionable young women  out on the town had throngs of dapper gentlemen offering cigarettes. Apparently only Lucky Strike would do.

~Marilyn