1974: When People Stood In Line For Earth Shoes

Earth Shoes - Anna Kalso - vintage 1974 | FinnfemmeIn 1957, the Earth shoe was developed in Denmark by Anne Kalso. The idea was for a negative heel shoe – a shoe with the heel lower than the toe. The concept was that these shoes would allow you to walk ‘naturally’, like when you walk barefoot in the sand and your heel sinks down lower than your toes. Anne was convinced that this was the natural way to walk, and that this shoe would work in harmony with your entire body. She worked on the design for 10 years, refining details until they were perfected. The sole was also molded in a special way to allow you to walk in a ‘gentle rolling motion’. The toes were wide to keep from being cramped or squashed.

By 1974, apparently everyone wanted Earth shoes. People were standing in line to get them. There was a supposed shortage, and the Earth shoe company was pleading in this 1974 ad to “Please be patient. We’re making our shoes as fast as we can.” Earth shoes were sold only at Earth shoe stores. You could also write to the company (via snail mail, of course), and they would send you a brochure that explained how to order the Earth brand shoe by mail.

My memory of the Earth shoe is that it was a rather short-lived fad. I thought they were incredibly ugly and clunky looking. My brother Bob was a big fan of them though – he wore them for years. I think guys could pull these shoes off better than women though. What’s funny is that a few years back, I found a pair of Earth sandals in a thrift store. I bought them just to try them out, and to see if they had any merit. Well… no. I found the negative heel disconcerting, and the front part was very heavy. Walking in them was more like plodding and slapping the front part down. It seemed to have a negative pull to the whole body. You definitely don’t feel energetic in these shoes.

I donated them back to the thrift store.


Those Brilliant 1974 Sheaffer NoNonsense Pens!

Those Brilliant 1974 Sheaffer NoNonsense Pens! | FinnfemmeI was (and still am) a devoted pen freak. There is just something satisfying about having a writing utensil in-hand, creating with your own handwriting. My pen obsession likely began around 1974, when – as this ad shows – the Sheaffer NoNonsense pen was introduced. This pen had a super cool design, harking back to the 1920s with its large flattop fountain pen style.

The NoNonsense pen was refillable and came in either ballpoint, marker or cartridge fountain styles. It came in eight sprightly holiday colors, and its own little gift box for $1.98.

I had the orange NoNonsense pen in 1974. I remember thinking it was SO fab and loved writing with it since it was fat and round. I tend to grip my writing utensils quite tightly, and this one loosened up my grasp a bit. I also thought the orange matched my hair, since I was a redhead. 🙂


Original 1969 Chex Party Mix Recipe – Pronto Spicy Version!.

Original 1969 Chex Party Mix Recipe - FinnfemmeMix, Munch and be Merry with Chex Party Mix. It’s the snack you make up fresh!

This is a fab recipe from the December 1969 issue of Ingenue magazine for that classic snack, Chex Party Mix. I checked online for “original” Chex Party Mix recipes, but they are different. The new recipes have slightly different ingredients, and use a microwave (which was not in widespread use in 1969). In keeping with vintage authenticity, here is the recipe for a fast and spicy variation of the regular Chex Party Mix recipe. Mix it in your skillet. It’s ready to munch in just 10 minutes.

Special Chex Pronto Party Mix

  • 5 tablespoons butter or margarine
  • 1/2 teaspoon salt
  • 1/2 teaspoon Ac’cent
  • 1-1/2 teaspoons chili powder
  • 1/2 teaspoon garlic salt
  • 2 cups Corn Chex
  • 2 cups Rice Chex
  • 2 cups Wheat Chex
  • 1 jar Planters Dry Roasted Peanuts
  1. Melt butter in large skillet over low heat. Stir in seasonings. Mix well.
  2.  Add Chex and peanuts. Mix over low heat until all pieces are coated.
  3.  Continue heating and stirring 10 minutes. Spread out on absorbent paper to cool. Yield: 8 cups.

Enjoy this vintage 60s party classic!


Vintage 1974 Chanel No.19 Perfume

Chanel No.19 Perfume ad - vintage 1974 | Finnfemme“It’s another feeling. It’s another Chanel.”

This is a really pretty Chanel No.19 perfume ad from the December 1974 issue of Mademoiselle magazine. It features a gorgeous model with long, flying hair dressed in a dark pink evening gown. I love the metallic silver printing of the Chanel logo.

Chanel No. 19 perfume was first introduced in 1971. The number 19 was chosen for Coco Chanel’s birthday of August 19th. No. 19 is a balsamic-green scent, and the perfume has a slight greenish tint. The perfume contains fragrant notes of galbanum, neroli, bergamot, jasmine, rose, lily of the valley, iris, vetiver, sandalwood, leather and musk.


Winter-eyes With Maybelline Frosty Whites 1969

Maybelline Frosty Whites Eye Shadow ad - 1969 - FinnfemmeThis is a great December 1969 ad for Maybelline Frosty Whites eye shadow and eye liner. It has a sparkly, wintry feel to it, with the luminously pale model decked out in Frosty Whites makeup.

White eye shadow was popular in the late ’60s. In reality, it made all but a few of us look pale and ghostly – especially when teamed with white lipstick (which no one should ever wear)!

To use Frosty Whites, you start with a line of Ivory White…cake or fluid. Then add darker liner to show off the white. Brush on Pearl White Ultra Shadow to highlight pastel shadows, to widen your eyes. For extra excitement at night, use Crystal White Stick Shadow iwth a line of iridescent Fluid Liner. The forecast can only be extra beauty for your eyes…when you face the winter with Frosty Whites.


Groovy Vintage 1970 Rit Tie-Dye Electric Satin!

Vintage 1970 Rit Tie-Dye Electric Satin - FinnfemmeTie-Dye was HUGE in the early 1970s, and Rit Dye Co. was having a heyday. “Rit invents ELECTRIC SATIN – Simplicity says it’s shocking!”

This 1970 Rit ad showcased tie-dying satin fabric, and then sewing up an ‘electrifying’ Simplicity Pattern. The sewing patterns are 8210, 8245, and 8182. Most every female knew how to sew in 1970, due to the requirement (for girls) of Home Economics classes. The whole point was to make something uniquely yours by creating your own print. Then sewing it up yourself added to that one-of-a-kind outfit.

I think the effect is rather groovy! 🙂

Peace out, Marilyn