Vintage thoughts from Finnfemme, a practical fashionista
It doesn’t really show up in this scan, but this Miss Dior pantyhose ad is in reflective, metallic silver which has a very striking effect. These seam-free stockings were sleek, sheer and sexy, and signed with a subtle little CD logo at the hip. Of course we wore pantyhose for all but the most casual occasions in the 1970s, but these Dior stockings were an elegant leg-up on our more typical L’eggs.
~Marilyn
Electrics sunglasses by Foster Grant were advertised as having gradient lenses and high-voltage frames for a look that throws off sparks. They came in silver, black and brown metal frames with matching tinted and gradient lenses to give you a full range of electric possibilities at slight different voltages. Switched -on sunglasses that plug right into your own “personal” electricity. 🙂
Marilyn
Along with lemon scent, other fruit colognes and perfumes were very popular in the 1970s. Green Apple by Max Factor was the “juicy” fragrance that came in a cute apple-shaped bottle, and was wrapped in tissue and a box like a real apple. Of course it had the advertising claim that it could lure men: “Wear Green Apple. He’ll Bite.”
~Marilyn
“Natural” beauty products were ubiquitous in the 1970s, with all sorts of DIY concoctions using food products. Lemons were particularly popular, and Sunkist had a big ad campaign touting the uses of lemons in your beauty routine. This 1975 ad shows how you could use freshly cut real lemons in your beauty bath to make it fragrant, and and keep soap film from clinging to your skin. Nothing like sitting in a tub full of lemonade! 🙂
~Marilyn
Some shoe designs are classic and stand the test of time. This vintage ad for Bancroft Tretorn tennis shoes shows just how much this style was as popular then as it is now. The only difference being is that in the 1970s, this style of tennis shoe was pretty much dedicated to, well, playing tennis!
45 years later, you will see this same style of shoe, only they are high-priced, logoed luxury designer goods meant for everyday street wear. I’m sure most pairs nowadays never set foot on a tennis court. 🙂
~Marilyn
This is a different Chanel ad that I’ve not run into before! Starring the beautiful French actress and Chanel muse, Catherine Deneuve. This ad is particularly lovely and elegant. The tag line is “It’s one of the pleasures of being a woman.” It features Chanel No. 5 perfume and eau de cologne, and adds the Chanel No. 5 bathing line of Milk Bath, Oil for the Bath, Bath Powder, and Body Lotion. Always classic!
~Marilyn
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!