You’ve Come a Long Way, Baby: Cigarette Ads of 1972

You've Come a Long Way, Baby: Cigarette Ads of 1972. Virginia Slims | FINNFEMMEOne of the most iconic advertising campaigns of the 1970s, Virginia Slims – “You’ve come a long way, baby.” – had a way of embodying the feminist zeitgeist of the day. This 1972 ad portrays how in the olden days women had to sneak out to smoke. Whereas now you could flaunt your hot pants and smoke out in the open.  Adding the the allure was the fact that they were “slimmer than the fat cigarettes men smoke”. TV and radio cigarette advertising was banned in early 1971, but I can still hear the catchy Virginia Slims jingle in my head: “You’ve come a long way, baby. To get where you’ve got to today. You’ve got your own cigarette now, baby. You’ve come a long, long way!”

You've Come a Long Way, Baby: Cigarette Ads of 1972. Kool | FINNFEMME“Lady Be Cool.”

KOOL cigarettes jumped on the bandwagon with the merging of length and coolness. With a tall, slim woman laying in a field of green smoking Kool Filter Longs, she was supposed to exude the essence of being stylishly long and tastefully cool.







You've Come a Long Way, Baby: Cigarette ads of 1972. Belair | FINNFEMME“Start Fresh With Belair”

Here we have a happy California-blonde couple enjoying a day in the great outdoors smoking their Belair Filter Longs. “With just the right touch of menthol”, it was sure to make your outing more enjoyable. Balancing out all that fresh ocean air with tar and nicotine.

You could even save up all your Raleigh coupons to get a groovy Thermo-Serv Picnic Set. So there’s that.






You've Come a Long Way, Baby: Cigarette Ads of 1972. L&M | FINNFEMME“This…is the L&M moment.”

Icy L&M Menthol cigarettes: Perfect for when you’re hanging out in a tree limb over a river with your sweetheart.







You've Come a Long Way, Baby: Cigarette Ads of 1972. Winston | FINNFEMME“Getting to Know You.”

Winston cigarettes are a useful tool in getting to know someone while standing awkwardly on the sandy beach. I guess you at least have smoking in common.

“Winston Tastes Good Like a Cigarette Should” is another catchy jingle that is etched in the files of my vintage brain.






You've Come a Long Way, Baby: Cigarette Ads of 1972. Raleigh | FINNFEMME“Spend a Milder Moment With Raleigh”

Because nothing says milder moment more than standing out smoking Raleighs in a dry wheat field with your beau.

She just happens to be wearing a Vendome watch, which you could get free if you collect enough Raleigh coupons.






You've Come a Long Way, Baby: Cigarette Ads of 1972. Eve | FINNFEMME“The Lady Has Taste”

“Smoke pretty” was what Eve Filter Cigarettes was going after. There were lovely graphics of a woman in a flowery field on both the package and cigarette itself. I always thought it looked very artistic and appealing. Had I been a smoker, I would have definitely smoked these beauties!














Ten Things I Love About Postmenopause

  1. No blood/bleeding: You can wear white pants again.
  2. No PMS: Your hormones level out.
  3. No cramps: You don’t have to take a boatload of ibuprofen anymore.
  4. No bloating/fluctuating weight: You’ll probably gain weight but it will stay stable.
  5. No mood swings: Emotional drama is greatly reduced.
  6. No hormonally-induced migraine headaches: You can now blame your headaches on stress.
  7. No need for birth control: Duh.
  8. No weird food cravings: The sweet/salty thing diminishes.
  9. No calendar planning around your period: Your days are open and free.
  10. No spending money on sanitary pads and tampons: Damn, that stuff is expensive!


Pepsi-Cola: The Modern Refreshment of 1955

Vintage 1955 Pepsi-Cola | FINNFEMMEThis is a great Pepsi-Cola ad from the August 1955 issue of Woman’s Home Companion magazine. The artist’s depiction of a fashionable young couple on the beach is just delightful! I love her striped bathing suit, and his bold print swim trunks. The ad even states: No need to explain what land and what age these people live in. They have the unmistakable look of America, 1955.

This is back when soda pop was an occasional drink, reserved for occasions like a picnic on the beach, not guzzled down by the liter as some today do. It even states that Pepsi was now reduced in calories – never heavy, never too sweet. A “light” refreshment. The bottles even look tiny; probably 8 ounces at the most. No wonder people in the 1950s could keep their wasp waistlines!


Vintage 50s Fashions: Better Living Through Chemistry

FINNFEMME: Vintage 50s Fashions: Better Living Through ChemistryFINNFEMME: Vintage 50s Fashions: Better Living Through ChemistryAfter WWII, DuPont delved into making ‘Modern-Living Fibers’ such as Nylon, Orlon, Dacron, Rayon and Acetate. Their theme was BETTER THINGS FOR BETTER LIVING…THROUGH CHEMISTRY.

Now dresses could not only be rich and beautiful, but practical too. The fabric blends lent themselves to be drapable and packable. It’s interesting to note that only natural fibers were used up to this point, so it really must have been quite revolutionary.

This two-page full-spread ad is from the August 15, 1953 issue of Vogue magazine. The dress on the left is designed by Philip Hulitar and is a lacy tweed blended or nylon, rayon and acetate. The dress on the right is designed by Ceil Chapman. It is in a rich, clinging crepe of Orlon in wonderful after-dark colors.

We take all these fabrics for granted now – but I am glad that we still have options, along with the natural classics of cotton, wool and silk.


Those Exquisite 1953~Vogue Paris Original~ Designer Sewing Patterns

In the early 1950s, Vogue obtained the pattern-rights to original designs of the great Paris couture houses. Wrapped up in tissue paper for the home seamstress, these eight beautiful designs – from the August 15, 1953 issue of Vogue magazine –  came to America to be made into Vogue Patterns. The French designers are: Desses, Jacques Fath, Heim, Schiaparelli, Griffe, Paquin, Patou, and Lanvin-Castillo.FINNFEMME: Those Exquisite 1953 Vogue Paris Original Designer Sewing Patterns - 1FINNFEMME: Those Exquisite 1953 Vogue Paris Original Designer Sewing Patterns - 2FINNFEMME: Those Exquisite 1953 Vogue Paris Original Designer Sewing Patterns - 3If you ever have the good fortune to run across one of these vintage patterns, GRAB IT (and send it to me – hee hee). They are highly collectible and fetch top-dollar on auction sites. It pays to save ephemera!



Olivia Hussey and Next to Nothing Makeup by Yardley, 1969

FINNFEMME: Olivia Hussey and Next to Nothing Makeup by Yardley, 1969 adOlivia Hussey, star of the Franco Zeffirelli production of Romeo and Juliet, was also a Yardley of London model in 1969. Her flawless English Rose beauty was a perfect fit for Yardley to advertise all the fab mod makeup products that they were producing at the time. It was an excellent opportunity to parlay her beautiful Juliet performance into the advertising world. Now that I think about it, she went from actress to model. Now it’s the other way around; that models want to be actresses.

This ad is for Next to Nothing Makeup, which was touted as an ‘invisible’ makeup by Yardley. So fine and sheer, all he ever sees is your own pretty face, looking flawless. I don’t know about you, but my teenage skin was far from flawless. More like covered in acne, which is why I never used an ‘invisible’ makeup. In fact Olivia Hussey, with her perfect skin, was probably the only person who could wear this makeup and look good. I doubt she spent any time using Phisohex and Clearasil like I did. The Next to Nothing makeup set is cool though – fantastic Biba-esque graphics and a fluffy powder puff – but a bit too unrealistic for a normal teenager like me.