I really love the beautiful spring flowers in this 1973 Maybelline ad! Blooming Colors Travelers kit had everything you needed to take colorful eyes wherever you go. The kit had three spring soft shadows from the famous Blooming Colors collections; super Automatic Overliner in a color to complement; plus Blooming Colors Automatic Mascara to pull… Read more »
Posts Tagged: Eye Shadow
Coty’s Little Originals Pot Shop Makeup, 1972
Here we have another 1970s makeup line that was trying to capture the essence of Yardley of London’s wildly popular Pot o’ Gloss. Coty had their Little Originals makeup line that was based on the idea that color should look like it came from you, not them. “A boy likes a girl who doesn’t look… Read more »
Vintage 1973 Yardley of London Delicate Dazzlers Pot o’ Shadow
Since 1970, Yardley of London had a huge hit on its hands with their glorious Pot o’ Gloss. In 1973 they came out with Pot o’ Shadow, which came in the same type of cute pot that Pot o’ Gloss did. It was marketed as soft, whipped eye shines that shimmer and play the light… Read more »
Maybelline Waterborne Eye Shadows Vintage 1971
Pale pastel eye shadow was the look in the early ’70s. It was all about “a new wave of colors”, but they had to be muted. This 1971 ad for Maybelline Waterborne eye shadows shows the model wearing blue, pink, yellow and green shadows, with corresponding pearl necklaces. Waterborne eye shadows came in collections of… Read more »
Winter-eyes With Maybelline Frosty Whites 1969
This is a great December 1969 ad for Maybelline Frosty Whites eye shadow and eye liner. It has a sparkly, wintry feel to it, with the luminously pale model decked out in Frosty Whites makeup. White eye shadow was popular in the late ’60s. In reality, it made all but a few of us look… Read more »
Maybelline Waterborne Eye Shadow~Vintage 1971
Maybelline makeup was a mainstay in the 1970s. Not as hip and groovy as Yardley of London or Love Cosmetics, but it did its own thing. Blue and pastel eye shadows were huge at the time, not that anyone looked good in them! This circa 1971 ad is for Maybelline Waterborne Eye Shadow. It came… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!