Posts Tagged: Eye Shadow

Maybelline Waterborne Eye Shadow~Vintage 1971

Maybelline makeup was a mainstay in the 1970s. Not as hip and groovy as Yardley of London or Love Cosmetics, but it did its own thing. Blue and pastel eye shadows were huge at the time, not that anyone looked good in them! This circa 1971 ad is for Maybelline Waterborne Eye Shadow. It came… Read more »

Patches O’ Blue by Yardley Glimmerick 1973

This is a quite lovely Yardley of London ad from 1973, featuring model Jane Hitchcock. It was for Patches O’ Blue Glimmerick water eye shadow. Compacts of patches of light, bright water shadows that go on soft to stay on long. Supposedly to match the mood of your days in denim. Jane is seen wearing… Read more »

Vintage Yardley of London Glimmerick Eye Shadow

I’m on a bit of a nostalgic Yardley of London makeup kick, so here we go with another fabulous 60s/70s makeup product – Glimmerick eye shadow. Created in 1968, it was a water-color eye shadow. This means you added water to it to create your own level of color intensity. Pastel colors were all the… Read more »