Posts Tagged: Eye Shadow

Coty’s Little Originals Pot Shop Makeup, 1972

Here we have another 1970s makeup line that was trying to capture the essence of Yardley of London’s wildly popular Pot o’ Gloss. Coty had their Little Originals makeup line that was based on the idea that color should look like it came from you, not them. “A boy likes a girl who doesn’t look… Read more »

Maybelline Waterborne Eye Shadow~Vintage 1971

Maybelline makeup was a mainstay in the 1970s. Not as hip and groovy as Yardley of London or Love Cosmetics, but it did its own thing. Blue and pastel eye shadows were huge at the time, not that anyone looked good in them! This circa 1971 ad is for Maybelline Waterborne Eye Shadow. It came… Read more »

Patches O’ Blue by Yardley Glimmerick 1973

This is a quite lovely Yardley of London ad from 1973, featuring model Jane Hitchcock. It was for Patches O’ Blue Glimmerick water eye shadow. Compacts of patches of light, bright water shadows that go on soft to stay on long. Supposedly to match the mood of your days in denim. Jane is seen wearing… Read more »