Here we have another 1970s makeup line that was trying to capture the essence of Yardley of London’s wildly popular Pot o’ Gloss. Coty had their Little Originals makeup line that was based on the idea that color should look like it came from you, not them. “A boy likes a girl who doesn’t look… Read more »
Posts Tagged: Eye Shadow
Vintage 1973 Yardley of London Delicate Dazzlers Pot o’ Shadow
Since 1970, Yardley of London had a huge hit on its hands with their glorious Pot o’ Gloss. In 1973 they came out with Pot o’ Shadow, which came in the same type of cute pot that Pot o’ Gloss did. It was marketed as soft, whipped eye shines that shimmer and play the light… Read more »
Maybelline Waterborne Eye Shadows Vintage 1971
Pale pastel eye shadow was the look in the early ’70s. It was all about “a new wave of colors”, but they had to be muted. This 1971 ad for Maybelline Waterborne eye shadows shows the model wearing blue, pink, yellow and green shadows, with corresponding pearl necklaces. Waterborne eye shadows came in collections of… Read more »
Winter-eyes With Maybelline Frosty Whites 1969
This is a great December 1969 ad for Maybelline Frosty Whites eye shadow and eye liner. It has a sparkly, wintry feel to it, with the luminously pale model decked out in Frosty Whites makeup. White eye shadow was popular in the late ’60s. In reality, it made all but a few of us look… Read more »
Maybelline Waterborne Eye Shadow~Vintage 1971
Maybelline makeup was a mainstay in the 1970s. Not as hip and groovy as Yardley of London or Love Cosmetics, but it did its own thing. Blue and pastel eye shadows were huge at the time, not that anyone looked good in them! This circa 1971 ad is for Maybelline Waterborne Eye Shadow. It came… Read more »
Patches O’ Blue by Yardley Glimmerick 1973
This is a quite lovely Yardley of London ad from 1973, featuring model Jane Hitchcock. It was for Patches O’ Blue Glimmerick water eye shadow. Compacts of patches of light, bright water shadows that go on soft to stay on long. Supposedly to match the mood of your days in denim. Jane is seen wearing… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!
