Pale pastel eye shadow was the look in the early ’70s. It was all about “a new wave of colors”, but they had to be muted. This 1971 ad for Maybelline Waterborne eye shadows shows the model wearing blue, pink, yellow and green shadows, with corresponding pearl necklaces. Waterborne eye shadows came in collections of… Read more »
Posts Tagged: Eye Shadow
Winter-eyes With Maybelline Frosty Whites 1969
This is a great December 1969 ad for Maybelline Frosty Whites eye shadow and eye liner. It has a sparkly, wintry feel to it, with the luminously pale model decked out in Frosty Whites makeup. White eye shadow was popular in the late ’60s. In reality, it made all but a few of us look… Read more »
Maybelline Waterborne Eye Shadow~Vintage 1971
Maybelline makeup was a mainstay in the 1970s. Not as hip and groovy as Yardley of London or Love Cosmetics, but it did its own thing. Blue and pastel eye shadows were huge at the time, not that anyone looked good in them! This circa 1971 ad is for Maybelline Waterborne Eye Shadow. It came… Read more »
Patches O’ Blue by Yardley Glimmerick 1973
This is a quite lovely Yardley of London ad from 1973, featuring model Jane Hitchcock. It was for Patches O’ Blue Glimmerick water eye shadow. Compacts of patches of light, bright water shadows that go on soft to stay on long. Supposedly to match the mood of your days in denim. Jane is seen wearing… Read more »
Yardley New Soul Eyes and Mixis Finger Mix Shadows 1970
Yardley of London liked to be a bit experimental in their makeup, especially their eye shadows. These ads from 1970 feature eye shadows that were a bit unique. So unique that I don’t even remember either of them. Something tells me that these lines didn’t last too long. They seemed to really be marketing and… Read more »
Vintage Yardley of London Glimmerick Eye Shadow
I’m on a bit of a nostalgic Yardley of London makeup kick, so here we go with another fabulous 60s/70s makeup product – Glimmerick eye shadow. Created in 1968, it was a water-color eye shadow. This means you added water to it to create your own level of color intensity. Pastel colors were all the… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!
