This is a really interesting take on selling shoes. Sandler of Boston was advertising their very chunky 1970s shoes and boots as being reminiscent of your “mother’s mother” shoes she wore in the 1920s. This was a stretch, as no shoes in history were as monstrous as 1973 shoes! Certainly not 1920s Flapper shoes, which… Read more »
Posts Tagged: shoes
Christmas 1968 QualiCraft Shoes
This ad from the December 1968 issue of Seventeen magazine takes me right back to that era! QualiCraft shoe store was “The” place to buy shoes for us groovy 60s and 70s teens. They always had the latest styles and were moderately priced. Of course they were pretty much always located in a mall (I… Read more »
Vintage Bancroft Tretorn Tennis Shoes, 1975 Ad
Some shoe designs are classic and stand the test of time. This vintage ad for Bancroft Tretorn tennis shoes shows just how much this style was as popular then as it is now. The only difference being is that in the 1970s, this style of tennis shoe was pretty much dedicated to, well, playing tennis!… Read more »
Scholl “Better than Barefoot” Exercise Sandals, 1974
“Come feel the hills and valleys of your feet”. This is a very poetic ad for Scholl exercise sandals. These sandals were extremely popular in the 70s, even though (I thought) they were hard to wear. This 1974 version came in either a red, blue, or bone cushioned leather strap, and a flat or raised… Read more »
Walk Pretty in Vintage 1970 Scholl Shape-up Sandals!
Dr. Scholl’s Exercise Sandals have been around for a long time. At least 47 years if you go by this June 1970 ad from Seventeen Magazine! I am struck with how current the model in the short pink dress, tattoos, and crocheted hat looks. She would look right in style today, without looking particularly vintage-y…. Read more »
The Boho Hipsters of 1972: Dr Scholl’s Exercise Sandals
Dr. Scholl himself invented the original exercise sandal in the late 1960s. The sculpted wooden slide was designed to encourage natural gripping and flexing when walking. These really seemed to resonate in the 1970s, with the rise of a more ‘natural’ Bohemian vibe. This ‘Better than Barefoot’ Scholl exercise sandals 1972 ad encapsulates the trend… Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!