Some shoe designs are classic and stand the test of time. This vintage ad for Bancroft Tretorn tennis shoes shows just how much this style was as popular then as it is now. The only difference being is that in the 1970s, this style of tennis shoe was pretty much dedicated to, well, playing tennis!… Read more »
Posts Tagged: shoes
Scholl “Better than Barefoot” Exercise Sandals, 1974
“Come feel the hills and valleys of your feet”. This is a very poetic ad for Scholl exercise sandals. These sandals were extremely popular in the 70s, even though (I thought) they were hard to wear. This 1974 version came in either a red, blue, or bone cushioned leather strap, and a flat or raised… Read more »
Walk Pretty in Vintage 1970 Scholl Shape-up Sandals!
Dr. Scholl’s Exercise Sandals have been around for a long time. At least 47 years if you go by this June 1970 ad from Seventeen Magazine! I am struck with how current the model in the short pink dress, tattoos, and crocheted hat looks. She would look right in style today, without looking particularly vintage-y…. Read more »
The Boho Hipsters of 1972: Dr Scholl’s Exercise Sandals
Dr. Scholl himself invented the original exercise sandal in the late 1960s. The sculpted wooden slide was designed to encourage natural gripping and flexing when walking. These really seemed to resonate in the 1970s, with the rise of a more ‘natural’ Bohemian vibe. This ‘Better than Barefoot’ Scholl exercise sandals 1972 ad encapsulates the trend… Read more »
Funky and Clunky Vintage 1971 Shoes
While flipping through my vintage 1971 Seventeen magazines, I was struck by the shoe ads. Were the shoes and boots we wore in that particular year really THAT ugly? Page after page of horrendously designed shoes. Was it a style aberration for that particular year? I was a high school sophomore then, and I definitely… Read more »
Those Fabulously Swell Vintage 1939 Shoes!
The shoes from the ’30s were incredibly stylish! These ads, from May, 1939 feature the outrageously beautiful shoes that the average American ’30s woman had to chose from. This Red Cross Shoes ad displays their “brilliantly designed” and “superbly tailored” shoes made for dress, sports and walking. The artistic detailing of each shoe is amazing. … Read more »
I'm Marilyn, and I'm obsessed with vintage clothing, thrift stores, clotheslines, and Chanel. Welcome to my down-to-earth world!