Posts Tagged: shoes

Christmas 1968 QualiCraft Shoes

This ad from the December 1968 issue of Seventeen magazine takes me right back to that era! QualiCraft shoe store was “The” place to buy shoes for us groovy 60s and 70s teens. They always had the latest styles and were moderately priced. Of course they were pretty much always located in a mall (I… Read more »

Walk Pretty in Vintage 1970 Scholl Shape-up Sandals!

Dr. Scholl’s Exercise Sandals have been around for a long time. At least 47 years if you go by this June 1970 ad from Seventeen Magazine! I am struck with how current the model in the short pink dress, tattoos, and crocheted hat looks. She would look right in style today, without looking particularly vintage-y…. Read more »

The Boho Hipsters of 1972: Dr Scholl’s Exercise Sandals

Dr. Scholl himself invented the original exercise sandal in the late 1960s. The sculpted wooden slide was designed to encourage natural gripping and flexing when walking. These really seemed to resonate in the 1970s, with the rise of a more ‘natural’ Bohemian vibe. This ‘Better than Barefoot’ Scholl exercise sandals 1972 ad encapsulates the trend… Read more »