Scholl “Better than Barefoot” Exercise Sandals, 1974

Scholl Exercise Sandals Ad – Mademoiselle April 1974 ~Finnfemme

“Come feel the hills and valleys of your feet”. This is a very poetic ad for Scholl exercise sandals. These sandals were extremely popular in the 70s, even though (I thought) they were hard to wear. This 1974 version came in either a red, blue, or bone cushioned leather strap, and a flat or raised heel. They sold for $12.95 ($68.08 in today’s dollar).

“Come rest your feet in the hollows and the rises.

Experience the coolness of polished beechwood against the warmth of bare skin.

Feel the little mound we call the toe-grip, that helps you turn mere steps into a beautiful toning and awakening for your legs.

Celebrate the sole, for it is the most sensitive thing of all.

Scholl, the original Exercise Sandal.

Feeling is believing.”


One Response to “Scholl “Better than Barefoot” Exercise Sandals, 1974”

  1. Krista Lynn Jones

    I remember these well! I definitely wore out a few pairs. I didn’t wear shoes/sandals for long though. I preferred (and still do) to be barefoot! They were slippery. I remember the insole being really hard! I could never wear them now!

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