Christmas 1968 QualiCraft Shoes

QualiCraft Christmas Gift Shoes – Seventeen December 1968 – FINNFEMME

This ad from the December 1968 issue of Seventeen magazine takes me right back to that era! QualiCraft shoe store was “The” place to buy shoes for us groovy 60s and 70s teens. They always had the latest styles and were moderately priced. Of course they were pretty much always located in a mall (I know mine was – Northgate Mall in Seattle).

This was back when they had actual shoe salespeople measuring your feet. and going to some mysterious back room to find your specific size. There was always much hope and anticipation that they would find your size in the desired style. Much deflation when they didn’t, and brought out an “alternate” style. NOPE. I was usually very specific about what I wanted – still am – and didn’t take warmly to their “suggestions”. 🙂

I love these festive Christmas shoe styles!! Good memories of 1960s Christmases, when they were still quite magical.


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