Posts Tagged: 1968

Designer Geoffrey Beene and Gold Listerine 1968

“You want to knock ’em dead – but not with your breath.” One of the most glamorous Listerine ads ever, from the December 1968 issue of Seventeen magazine. This was back when Listerine still came in only one flavor – the original gold that was (and still is) intensely strong. Listerine’s selling point was that… Read more »

Nehru Style! 1968 Sears Christmas Wish Book

The 1968 Sears Christmas Wish Book perfectly captures the zeitgeist of late ’60s mainstream America. All the fashions, toys, and gifts shown were pretty much what everyone wanted to wear, play with, or receive as gifts. It was the Amazon of my childhood. I’ve written several blog posts featuring items from this particular catalog, and… Read more »