Vintage 1968 Yardley of London Christmas Gift Sets

Yardley of London ad vintage 1968 ChristmasYardley of London ad 1968Christmas 1968 was a peak time for Yardley of London must-have gift sets. Olivia Hussey was starring in Romeo and Juliet at the time, and was also an extremely popular Yardley model. It was just a magical, romantic period and Yardley seemed to capture its essence in their products and promotions. The Slicker Dolly Express (8 Slickers and Lipsticks), Slicker Block Lip Polish, and Oh! de London talc, cologne, bubble bath and spray mist were the grooviest products. Well, at least for 13 year old me at the time. I would have killed to have gotten any of these! The other sets were for Yardley’s signature English Lavender, Khadine, Springflowers, Red Roses, April Violets and White Lavender.

This ad, from the December 1968 issue of Seventeen magazine, is pretty interesting in that it compiles not only the gift sets available but also the prices. For comparison’s sake using the CPI Inflation Calculator, the Slicker Dolly Express at $3.95 in 1968 would cost $26.95 today. The Slicker Lip Polish at $1.65 would be $11.26 today. And the most expensive set, Khadine Harem Chest at $15.00 would be $102.34 today. I was making 50 cents an hour babysitting, so it puts into perspective why I wasn’t buying much Yardley and why I coveted it so!

~Marilyn

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